Founded in 2008, Social Leverage is a Venture Capital firm based in Phoenix, Arizona. The firm specializes in seed-stage investments in the software, consumer and fin-tech industries. The firm's investment selection process combines fundamental business and industry analysis, supported by two decades of firsthand experience building, valuing and selling companies. The firm is uniquely advantaged by a deal flow network consisting of leading accelerators, top-ranked late-stage VC / PE funds and management teams. The firm invests in capital-light companies with a viable product, serving a large addressable market and solving a known pain point.