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How corporations can adapt to volatile markets with PitchBook

In this article, we explore two common challenges faced by corporate strategy teams and PitchBook features that can help address them.

Current market conditions are creating ripple effects throughout the financial sector. Everyone from VCs, institutional investors, startups, and beyond are feeling the pressure to assess their strategies and pivot where necessary. Corporate strategy teams in particular are navigating buy, build, or partner decisions, whether to enter specific markets at all, and how to protect profitability in light of current conditions. As corporate strategy teams navigate the markets’ murky waters, we want to reiterate—PitchBook has the tools you need to adapt to today’s challenges and win, all in one place.

PitchBook knows that corporate strategy teams need more actionable market intel and a deeper level of competitive analysis to get ahead. It’s precisely why our team has built a stable of unparalleled features and functionalities to help corporate strategy teams get their hands on those insights—easily and efficiently. Explore tools that help you make more informed decisions, like our Market Maps, Research Center, and Patent Data—as well as a customer case study—below.


Global Markets Snapshot

PitchBook's Global Markets Snapshot for December 2023 breaks down one month trends in equity, debts and commodities, private market activity and more—all within the context of current volatility.
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How corporate strategy teams can leverage PitchBook for better market intel

The problem corporate strategists face when gathering market intel

Current market volatility is forcing corporate strategy teams to step back and rethink their once tried-and-true approaches to market intel and attempt new forms of due diligence. Whether it’s deficiencies in a company’s tech infrastructure or networks that no longer provide leads, these challenges can vary, but are common across organizations. If unable to come out of this market intel slump to find promising new segments and opportunities and maintain profits, teams will have to consider cutting costs and cost-cutting measures present a whole different set of challenges.

PitchBook solutions for robust market intel

So, how does PitchBook help corporate strategy teams surface new segments and opportunities they’ve never considered before? We think these tools should be especially helpful:

Emerging Spaces

Utilizing PitchBook’s Emerging Spaces platform feature, corporate strategists can discover niche spaces on the rise—141 of them and growing, from 3D printed buildings to renewable ocean energy. With Emerging Spaces, our clients can identify promising new investment trends and opportunities, as well as up-and-coming industries that could be the next big thing. Importantly, this feature gives PitchBook users access to these insights before broader awareness builds across their competitive set, paving the way for heads up decision-making that moves the needle.

With key insights surfaced front and center, PitchBook clients can easily assess an emerging space’s key growth metrics (including deals, capital invested, median deal size, and more), as well as deals over time, trending companies, and most active investors.

  • How much capital has been invested in election tech startups?
  • What’s the median post valuation of a microinsurance startup?
  • How many decentralized finance companies have been funded over time?

These questions hardly scratch the surface of the types of insights one can glean with Emerging Spaces.

Emerging Tech Research and analyst-curated verticals

Given the speed of innovation—and the speed at which the markets can shift—monitoring for changes across the landscape is vital to corporate strategy. As technologies, companies and offerings become more nuanced and competitive, it’s crucial for corporate strategy teams to have easily accessible expert analysis on rising industries and verticals.

Developed by our Institutional Research Group, PitchBook’s Emerging Tech Research reports are built to help our customers better segment and size markets, understand company and investor landscapes, evaluate opportunities, and develop conviction around the growth prospects of emerging industries. Comprised of quarterly and annual coverage, as well as one-off analyst notes, our Emerging Tech Research reports equip corporate strategists with the tools they need to navigate the opaque markets their companies operate within—or want to operate within. PitchBook’s Emerging Tech Research reports provide original, comprehensive coverage of 13 disruptive emerging tech sectors, including:

Highly interrelated to the Emerging Tech Research reports are PitchBook’s analyst-curated workspaces. Accessible within the platform, our analysts curate digital workspaces that centralize and surface the underlying data and resources leveraged in their flagship reports, analyst notes, and emerging tech research. Using an analyst-curated workspace as a starting point, corporate strategy teams can build, share, or organize proprietary analyst insights to inform their competitive strategies—all within their existing workflow.

Market size estimates

PitchBook offers 1.4+ million market size estimates spanning more than 30 markets, and we add hundreds more every day. Fueled by our dynamic research process, the platform feature gives corporate strategy professionals access to wide expanses of market size data that they can use to build long-term strategic plans or validate hypothesis about specific markets—a massive improvement to search engine results or other third-party providers. You can curate lists based on geography, source, and publish date, and you may even discover adjacent markets hadn’t considered while you’re at it. Download ready-made charts and graphs straight from the platform for any presentation or pitch deck.

Research Center

There’s one destination for actionable, insightful public and private market research, and that’s PitchBook’s Research Center—a hub of more than 230,000 PitchBook and Morningstar reports. Accessible via the platform, the Research Center’s private market research section is your first stop for the latest developments in VC, PE, and M&A. Especially relevant to corporate teams looking for growth opportunities, our emerging tech reports provide expert analysis of nascent technologies impacting the market. And if your corporation specializes in a particular sector, be sure to browse the deep-dive reports in the center’s public market thematic research.

Analyst access

As part of their platform subscription, PitchBook clients have direct access to our industry-leading analyst team—a seasoned group of experts that provide timely, original research on VC, PE, M&A, and emerging technologies.

The best part? Corporate strategists can leverage the platform to explore the data and insights most relevant to their firm’s market intel efforts. That knowledge in-hand, they can then use these informal conversations with our deep bench of analysts to drill even further into the nitty-gritty details—a level of capital market clarity not available elsewhere. Among other topics for discussion, these PitchBook analyst chats can be used to:

  • Further elucidate the findings PitchBook analysts have published in their reports and notes
  • Engage in candid one-off conversations about current industry dynamics and trends that might not be found in PitchBook’s research
  • Unpack the current state, industry drivers and market opportunities across the nascent tech sectors we cover
  • Utilize our analyst’s subject matter expertise to better evaluate prospective and live transactions

Customer Story

How BT Group scouts for opportunities and incubates innovation with PitchBook

Learn how BT Group’s startup partnerships team uses PitchBook to make informed investment decisions, identify new verticals and opportunities and make better recommendations to leadership.
Read case study

How corporate strategy teams can lean on PitchBook for deeper competitive intel

Problems corporate strategists find when tracking competitors

Given market conditions at present, effective competitor tracking and analysis are more crucial than ever. To stay ahead of whatever bends and curves might come, corporate strategy teams must be prepared—armed with insights about their direct and secondary competitors, new entrants to their space and solid deal and investor data. Easier said than done though, right? Pulled in a million different directions, corporate strategy teams don’t always have the bandwidth to take a proactive approach to competitive intelligence gathering—rather they devise a singular approach and rarely circle back to finetune. Similar to market intel processes, some of these loose systems rely too heavily on incomplete, fallible information gathered from personal networks; networks that can’t possibly provide the full breadth of a corporation’s competitive set.

The less-than-ideal result is that corporations can be poorly situated to seize opportunities before their competitors catch on, and they can be blindsided by both known competitors’ unexpected moves and new players who burst on to the scene undetected.

PitchBook solutions for competitive intelligence

How can PitchBook support corporate strategy teams interested in developing a more well-rounded and proactive approach to competitive analysis? We think these platform features are especially well-suited to help:

Earnings call transcripts

If a corporate strategy team wants to understand a public company’s major moves—like completing a merger or acquisition of their competitor(s)—without listening into time-intensive quarterly earnings calls, PitchBook has a solution. You can expediently read through earnings call transcripts for key public companies within the PitchBook Platform, searching multiple tickers at a time to identify and track the activity you’re most interested in. Utilizing our earnings call transcripts feature can help teams save time and better understand the markets they’re researching—both important for context-building and more informed strategic moves during this period of uncertainty.

Market maps

Market maps are visual representations of a current market landscape, and they’re essential for corporate strategy teams seeking to better track opportunities and threats in a shifting environment. Our Market Maps platform feature gives PitchBook clients access to a powerful segmentation and data visualization tool that they can rely on to track their competitors—established and new players alike, across a variety of industries and their sub-segments. Create custom market maps with a click of a button, plus add or remove companies if you’re mapping a nuanced space the defies traditional industry taxonomies. Instantly formatted with company logos and compelling data points, our market maps are always presentation-ready and can be refreshed with new data via a simple re-download of a saved map.

Patent data

Get the actionable details you need on your competitors’ IP with PitchBook’s global patent data. Critical for monitoring the competition, as well as discovering new tech trends and assessing a company’s value, PitchBook puts millions of verified patents from around the world at corporate strategists’ fingertips. Compared to publicly available resources, PitchBook’s patent data is expansive, accurate, and able to be sorted, shared, and acted on in quick order. Especially useful for corporate strategy teams, PitchBook’s patent data can be employed to infer a competitor’s next move—just pull up a competitor’s platform profile and instantly view their active, pending and expired patents. Download or share the list with other PitchBook users on your team, confer on next steps, and take decisive, data-backed action to pull away from the pack.

Dive deeper into PitchBook's solutions for gathering better market intelligence.
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