Ecommerce is struggling to find its footing.
Investment into the vertical has not only cooled but contracted, according to PitchBook’s Q1 2024 Ecommerce Report. Dealmaking fell to its lowest level in more than five years during Q1, with $1.7 billion generated across 83 deals, declines of 52.2% and 26.5% from the previous quarter respectively.
Amid a mixed economic environment of high inflation and waning consumer confidence, investors remain cautious—but there are reasons to be optimistic.
Walmart-backed Ibotta, an online shopping rewards platform, went public in April at a $2.44 billion exit value, according to PitchBook data. Addi, a Columbian buy now, pay later startup raised $86 million in March.
Here are the 10 most active VC investors in ecommerce since 2019.
Featured image by Mara Potter/PitchBook News
