Air Up picks up €18M Series A to develop scent-flavored water
January 14, 2021
Air Up, a German startup developing flavored water using scent, has secured €18 million, Sifted reported. Investors in the round include PepsiCo, Five Seasons Ventures and Ippen.media. The company will use the Series A funds to expand into new European markets, including Switzerland and the UK. Air Up has developed scented air pods that trick consumers' brains into perceiving flavor when drinking water.