Supermetrics Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 390


  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $47.2M

  • Investors
  • 6

Supermetrics General Information


Developer of a marketing analytical software designed to offer marketers access to all their marketing data on various platforms. The company's software simplifies the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose, enabling clients to receive marketing-based reporting services computed from various data sets through a single platform.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • Kaivokatu 10 A
  • 00100 Helsinki
  • Finland

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Supermetrics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Later Stage VC (Series B) 25-Aug-2020 $47.2M 000.00 00000 Completed Generating Revenue
1. Early Stage VC (Series A) 23-Nov-2017 00.000 00.000 000.00 Completed Generating Revenue
To view Supermetrics’s complete valuation and funding history, request access »

Supermetrics Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A 00,000 000.00 000.00 00 000.00 0.000
To view Supermetrics’s complete cap table history, request access »

Supermetrics Comparisons

HQ Location
Total Raised
Post Valuation
Developer of a marketing analytical software designed to offer marketers access to all their marketing data on various p
Business/Productivity Software
Helsinki, Finland
390 As of 2024
00000 0000-00-00
00000000000 000.00


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Stockholm, Sweden
000 As of 0000
0000000000 0 00000


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San Francisco, CA
000 As of 0000
00000000000 00000
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Supermetrics Competitors (45)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Funnel Venture Capital-Backed Stockholm, Sweden 000 00000 0000000000 0 00000
GoodData Venture Capital-Backed San Francisco, CA 000 00000 00000000000 00000
NinjaCat Private Equity-Backed Wilmington, DE 00 00.000 0000000 0000 00.000
ActionIQ Venture Capital-Backed New York, NY 000 00000 00000000000 00000
DemandJump Venture Capital-Backed Indianapolis, IN 00 000.00 000000 00
You’re viewing 5 of 45 competitors. Get the full list »

Supermetrics Executive Team (6)

Name Title Board Seat Contact Info
Anssi Rusi Chief Executive Officer
Duleepa Wijayawardhana Chief Technology Officer
Gabrielle Stafford Chief Marketing Officer
Mikael Thuneberg Founder & Chairman
Zhao Hanbo Head of AI
You’re viewing 5 of 6 executive team members. Get the full list »

Supermetrics Board Members (3)

Name Representing Role Since
Eric Liaw IVP Board Observer 000 0000
Irena Goldenberg Highland Europe Board Member 000 0000
Mikael Thuneberg Supermetrics Founder & Chairman 000 0000
To view Supermetrics’s complete board members history, request access »

Supermetrics Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Supermetrics Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Amit Agarwal Angel (individual) Minority 000 0000 000000 0
Highland Europe Venture Capital Minority 000 0000 000000 0
Ilkka Paananen Angel (individual) Minority 000 0000 000000 0
IVP Venture Capital Minority 000 0000 000000 0
OpenOcean (Helsinki) Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »

Supermetrics Acquisitions (1)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Da Vinci Tools 01-Jan-2020 0000000000 Business/Productivity Software 000000 00
To view Supermetrics’s complete acquisitions history, request access »

Supermetrics FAQs

  • When was Supermetrics founded?

    Supermetrics was founded in 2013.

  • Who is the founder of Supermetrics?

    Mikael Thuneberg is the founder of Supermetrics.

  • Who is the CEO of Supermetrics?

    Anssi Rusi is the CEO of Supermetrics.

  • Where is Supermetrics headquartered?

    Supermetrics is headquartered in Helsinki, Finland.

  • What is the size of Supermetrics?

    Supermetrics has 390 total employees.

  • What industry is Supermetrics in?

    Supermetrics’s primary industry is Business/Productivity Software.

  • Is Supermetrics a private or public company?

    Supermetrics is a Private company.

  • What is the current valuation of Supermetrics?

    The current valuation of Supermetrics is 00000.

  • What is Supermetrics’s current revenue?

    The current revenue for Supermetrics is 000000.

  • How much funding has Supermetrics raised over time?

    Supermetrics has raised $51.3M.

  • Who are Supermetrics’s investors?

    Amit Agarwal, Highland Europe, Ilkka Paananen, IVP, and OpenOcean (Helsinki) are 5 of 6 investors who have invested in Supermetrics.

  • Who are Supermetrics’s competitors?

    Funnel, GoodData, NinjaCat, ActionIQ, and DemandJump are some of the 45 competitors of Supermetrics.

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