Supermetrics Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 400

Employees

  • Latest Deal Type
  • Series B

  • Latest Deal Amount
  • $47.2M

  • Investors
  • 6

Supermetrics General Information

Description

Developer of a marketing analytical software designed to offer marketers access to all their marketing data on various platforms. The company's software simplifies the process of data analysis by the collection and transfer of online marketing data to any platform marketers choose, enabling clients to receive marketing-based reporting services computed from various data sets through a single platform.

Contact Information

Website
www.supermetrics.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Kaivokatu 10 A
  • 00100 Helsinki
  • Finland
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Big Data
Corporate Office
  • Kaivokatu 10 A
  • 00100 Helsinki
  • Finland

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Supermetrics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Later Stage VC (Series B) 25-Aug-2020 $47.2M Completed Generating Revenue
1. Early Stage VC (Series A) 23-Nov-2017 Completed Generating Revenue
To view Supermetrics’s complete valuation and funding history, request access »

Supermetrics Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
To view Supermetrics’s complete cap table history, request access »

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Supermetrics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a marketing analytical software designed to offer marketers access to all their marketing data on various p
Business/Productivity Software
Helsinki, Finland
400 As of 2025

Stockholm, Sweden
 

San Francisco, CA
 
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Supermetrics Competitors (44)

One of Supermetrics’s 44 competitors is Funnel, a Venture Capital-Backed company based in Stockholm, Sweden.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Funnel Venture Capital-Backed Stockholm, Sweden
GoodData Venture Capital-Backed San Francisco, CA
Improvado Venture Capital-Backed San Diego, CA
Qlik Technologies Private Equity-Backed King of Prussia, PA
ActionIQ Formerly VC-backed New York, NY
You’re viewing 5 of 44 competitors. Get the full list »

Supermetrics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Supermetrics Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Highland Europe Venture Capital Minority
Angel (individual) Minority
IVP Venture Capital Minority
OpenOcean (Helsinki) Venture Capital Minority
You’re viewing 5 of 6 investors. Get the full list »

Supermetrics Acquisitions (1)

Supermetrics’s most recent deal was a Merger/Acquisition with Da Vinci Tools. The deal was made on 01-Jan-2020.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Da Vinci Tools 01-Jan-2020 Merger/Acquisition Business/Productivity Software
To view Supermetrics’s complete acquisitions history, request access »

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Supermetrics FAQs

  • When was Supermetrics founded?

    Supermetrics was founded in 2013.

  • Where is Supermetrics headquartered?

    Supermetrics is headquartered in Helsinki, Finland.

  • What is the size of Supermetrics?

    Supermetrics has 400 total employees.

  • What industry is Supermetrics in?

    Supermetrics’s primary industry is Business/Productivity Software.

  • Is Supermetrics a private or public company?

    Supermetrics is a Private company.

  • What is the current valuation of Supermetrics?

    The current valuation of Supermetrics is .

  • What is Supermetrics’s current revenue?

    The current revenue for Supermetrics is .

  • How much funding has Supermetrics raised over time?

    Supermetrics has raised $51.3M.

  • Who are Supermetrics’s investors?

    , Highland Europe, , IVP, and OpenOcean (Helsinki) are 5 of 6 investors who have invested in Supermetrics.

  • Who are Supermetrics’s competitors?

    Funnel, GoodData, Improvado, Qlik Technologies, and ActionIQ are some of the 44 competitors of Supermetrics.

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