Wilton Brands Overview

  • Founded
  • 1929
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 600
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 10
  • Investments
  • 4

Wilton Brands General Information

Description

Designer and producer of food crafting products. The company's comprehensive and innovative selection of baking, cake decorating, candy and cookie making, party, seasonal and kitchen products, enable the customers to enjoy the thrill of creating and using unique style and design while doing it.

Contact Information

Website
www.wilton.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Consumer Non-Durables
Other Industries
Food Products
Parent Company
Dr. Oetker
Primary Office
  • Naperville, IL
  • United States
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Wilton Brands Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Wilton Brands Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Designer and producer of food crafting products. The company's comprehensive and innovative selection of baking, cake de
Other Consumer Non-Durables
Naperville, IL
600 As of 2018
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0000 00000000
Groot-Bijgaarden, Belgium
0000 As of 0000
00.000
0000000 0000 00.000

0000 000

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0000 00000000
Nottingham, United Kingdom
0000 As of 0000
000.00
000000000000 000.00
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Wilton Brands Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Puratos Private Equity-Backed Groot-Bijgaarden, Belgium 0000 00.000 0000000 0000 00.000
0000 0000 00000 Private Equity-Backed Nottingham, United Kingdom 0000 000.00 000000000000 000.00
000000 00000 00000 Formerly PE-Backed Heathrow, United Kingdom 0000 000.00 0000000000.
00000 000000000 Private Equity-Backed Zurich, Switzerland 00000 00.000 000000000 00.000
0 0000000 0000 000 Corporation Wakefield, United Kingdom 00000
You’re viewing 5 of 8 competitors. Get the full list »

Wilton Brands Patents

Wilton Brands Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-10791907-B2 Tip holder Active 16-May-2018 0000000000
US-20190350435-A1 Tip holder Granted 16-May-2018 00000000
CA-3001818-A1 Cake stacking system Pending 16-Oct-2014 000000000
US-20170238741-A1 Cake stacking system Granted 16-Oct-2014 000000000 0
US-10130199-B2 Cake stacking system Active 16-Oct-2014 A47G19/30 0
To view Wilton Brands’s complete patent history, request access »

Wilton Brands Executive Team (8)

Name Title Board Seat Contact Info
Nancy Siler Vice President, Consumer Affairs & Public Relations
Mary Merfeld Chief Operating Officer & Chief Financial Officer
You’re viewing 2 of 8 executive team members. Get the full list »

Wilton Brands Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Wilton Brands Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Wilton Brands Investments (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 00 02-Jan-2013 0000000000 Other Consumer Durables 000000 00
0000000000 00 01-Aug-2007 0000000000 00000 Recreational Goods
0&0000000 01-Aug-2007 0000000000 Recreational Goods
EK Success 23-Jul-2007 Buyout/LBO Recreational Goods 000000 00
To view Wilton Brands’s complete investments history, request access »

Wilton Brands Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000000 0000000 02-Jan-2013 0000000000 Completed
  • 3 buyers
EK Success 23-Jul-2007 Buyout/LBO Completed
  • 2 buyers
To view Wilton Brands’s complete exits history, request access »