Wilton Brands Overview

  • Founded
  • 1929
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 600
Employees
  • Latest Deal Type
  • M&A
  • Financing Rounds
  • 10
  • Investments
  • 4

Wilton Brands General Information

Description

Designer and producer of food crafting products. The company's comprehensive and innovative selection of baking, cake decorating, candy and cookie making, party, seasonal and kitchen products, enable the customers to enjoy the thrill of creating and using unique style and design while doing it.

Contact Information

Website
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Other Consumer Non-Durables
Other Industries
Food Products
Parent Company
Dr. Oetker
Primary Office
  • Naperville, IL
  • United States
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Wilton Brands Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Wilton Brands Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Designer and producer of food crafting products. The company's comprehensive and innovative selection of baking, cake de
Other Consumer Non-Durables
Naperville, IL
600 As of 2018
00000
000000&0 00000

00000000

consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut e
0000 00000000
Sant Cugat del Vallès, Spain
0000 As of 0000
00000
0.000 0000-00-00
00000000

00000000

illum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa
0000 00000000
Gent, Belgium
0000 As of 0000
000.00
0000 0000-00-00
00000000 000.00
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Wilton Brands Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Europastry Private Equity-Backed Sant Cugat del Vallès, Spain 0000 00000 00000000
0000000000000 Formerly PE-Backed Gent, Belgium 0000 000.00 00000000 000.00
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Wilton Brands Executive Team (8)

Name Title Board Seat Contact Info
Sue Buchta Chief Executive Officer
Mary Merfeld Chief Operating Officer & Chief Financial Officer
Nancy Siler Vice President, Consumer Affairs & Public Relations
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Wilton Brands Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Wilton Brands Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Wilton Brands Investments (4)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 0000000 02-Jan-2013 0000000000 Other Consumer Durables 000000 000000
0000000000 0000000 01-Aug-2007 0000000000 00000 Recreational Goods
0&0000000 01-Aug-2007 0000000000 Recreational Goods
EK Success 23-Jul-2007 Buyout/LBO Recreational Goods 000000 000000
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Wilton Brands Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000000000 0000000 02-Jan-2013 0000000000 Completed
  • 3 buyers
EK Success 23-Jul-2007 Buyout/LBO Completed
  • 2 buyers
To view Wilton Brands’s complete exits history, request access »