Bushnell Overview

  • Year Founded
  • 1948

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 125


  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 10

  • Investments
  • 9

Bushnell General Information


Manufacturer of sports optics and outdoor accessories intended for the outdoor and sports enthusiast. The company's sports optics and outdoor accessories include binoculars, telescopes, rifle-scope, trail cameras, GPS, laser-guided rangefinders, night vision, and other optical products, enabling sports fanatics to get a wide range of sporting accessories.

Contact Information

Formerly Known As
Bushnell Performance Optics, Worldwide Sports & Recreation
Ownership Status
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Primary Industry
Recreational Goods
Parent Company
Corporate Office
  • 9200 Cody Street
  • Overland Park, KS 66214
  • United States
+1 (913) 000-0000

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Bushnell Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Bushnell Comparisons

HQ Location
Total Raised
Post Valuation
Manufacturer of sports optics and outdoor accessories intended for the outdoor and sports enthusiast. The company's spor
Recreational Goods
Overland Park, KS
125 As of 2021
00000 0000-00-00
000000&0 00000

0000 0

m veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commod
000000000000 00000
Irving, TX
00 As of 0000
00.00 0000-00-00


pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui off
000000000000 00000
Overland Park, KS
00 As of 0000
00.000 0000-00-00
000000000000 0000
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Bushnell Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Good Sportsman Marketing Private Equity-Backed Irving, TX 00 00000 0000000000
Simmons Outdoor Formerly PE-Backed Overland Park, KS 00 0000 000000000000 0000
You’re viewing 2 of 2 competitors. Get the full list »

Bushnell Patents

Bushnell Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-12007477-B2 Golf rangefinder device with integral magnet mount Active 13-Oct-2022 000000000 000
US-D1026690-S1 Rangefinder Active 22-Jul-2022 0
US-D1031901-S1 Firearm sling Active 31-Dec-2021 00
US-20230176322-A1 Rotational position sensor Pending 06-Dec-2021 000000000
US-20230176317-A1 Rotational position sensor Pending 06-Dec-2021 G02B7/04
To view Bushnell’s complete patent history, request access »

Bushnell Executive Team (6)

Name Title Board Seat Contact Info
Jim Bruno President
Michael Taylor Chief Financial Officer
You’re viewing 2 of 6 executive team members. Get the full list »

Bushnell Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Bushnell Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Bushnell Investments (9)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Gold Tip 01-Feb-2013 0000000000 Recreational Goods
Primos 30-Apr-2012 0000000000 Recreational Goods 00000 000
Night Optics USA 02-Sep-2011 0000000000 Aerospace and Defense 00000 000
Millett Industries 15-Oct-2008 0000000000 0000 Aerospace and Defense 000000 00
Simmons Outdoor 12-Jun-2008 Buyout/LBO 00.000 Recreational Goods 000000 00
You’re viewing 5 of 9 investments. Get the full list »

Bushnell Subsidiaries (2)

Company Name Industry Location Founded
Gold Tip Recreational Goods San Diego, CA 1989
Simmons Outdoor Recreational Goods Overland Park, KS 0000
To view Bushnell’s complete subsidiaries history, request access »

Bushnell FAQs

  • When was Bushnell founded?

    Bushnell was founded in 1948.

  • Where is Bushnell headquartered?

    Bushnell is headquartered in Overland Park, KS.

  • What is the size of Bushnell?

    Bushnell has 125 total employees.

  • What industry is Bushnell in?

    Bushnell’s primary industry is Recreational Goods.

  • Is Bushnell a private or public company?

    Bushnell is a Private company.

  • What is the current valuation of Bushnell?

    The current valuation of Bushnell is 00000.

  • What is Bushnell’s current revenue?

    The current revenue for Bushnell is 00000.

  • How much funding has Bushnell raised over time?

    Bushnell has raised $142M.

  • Who are Bushnell’s investors?

    AlpInvest Partners, American Capital, MidOcean Partners, and Wind Point Partners have invested in Bushnell.

  • Who are Bushnell’s competitors?

    Good Sportsman Marketing and Simmons Outdoor are competitors of Bushnell.

  • When was Bushnell acquired?

    Bushnell was acquired on 01-Nov-2013.

  • Who acquired Bushnell?

    Bushnell was acquired by Vista Outdoor.

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