General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under three segments: GM North America, GM International, and GM Financial. The United States now has four brands instead of eight. The company remains the market leader in the U.S. with 17% share in 2018. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.