Oriental Trading Overview

  • Year Founded
  • 1932

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 1,800

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 17

  • Investments
  • 6

Oriental Trading General Information

Description

Retailer of novelties, toys, party supplies and home decor products in the United States. The company offers party favors, teacher supplies and kids' crafts for various occasions and holidays. It markets merchandise through catalog titles, websites and a direct sales force.

Contact Information

Website
www.orientaltrading.com
Ownership Status
Acquired/Merged
Financing Status
Formerly PE-Backed
Corporate Office
  • 5455 South 90th Street
  • Omaha, NE 68127
  • United States
+1 (402)
Primary Industry
Specialty Retail
Other Industries
Other Consumer Non-Durables
Acquirer
Berkshire Hathaway
Corporate Office
  • 5455 South 90th Street
  • Omaha, NE 68127
  • United States
+1 (402)

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Oriental Trading Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Oriental Trading Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Retailer of novelties, toys, party supplies and home decor products in the United States. The company offers party favor
Specialty Retail
Omaha, NE
1,800 As of 2021

Tustin, CA
 

Reno, NV
 
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Oriental Trading Competitors (4)

One of Oriental Trading’s 4 competitors is Weddingfavorites, a Corporation company based in Tustin, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Weddingfavorites Corporation Tustin, CA
Meri Meri Private Debt Financed Reno, NV
Kid Made Modern Private Equity-Backed Arlington Heights, IL
Michaels Stores Private Equity-Backed Irving, TX
To view Oriental Trading’s complete competitors history, request access »

Oriental Trading Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Oriental Trading Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Oriental Trading Investments & Acquisitions (6)

Oriental Trading’s most recent deal was a Merger/Acquisition with Morris Costumes. The deal was made on 10-Jun-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Morris Costumes 10-Jun-2021 Merger/Acquisition Specialty Retail
Morris Costumes (wholesale business and website) 10-Jun-2021 Merger/Acquisition Distributors/Wholesale (B2C)
LINK-US 22-Feb-2018 Early Stage VC Machinery (B2B)
Peaceable Kingdom 11-Sep-2017 Merger/Acquisition Recreational Goods
MindWare (Recreational Goods) 27-Jun-2013 Merger/Acquisition Recreational Goods
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

Oriental Trading Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
MindWare (Recreational Goods) Omaha, NE 1990
Morris Costumes Omaha, NE 1965

Oriental Trading FAQs

  • When was Oriental Trading founded?

    Oriental Trading was founded in 1932.

  • Where is Oriental Trading headquartered?

    Oriental Trading is headquartered in Omaha, NE.

  • What is the size of Oriental Trading?

    Oriental Trading has 1,800 total employees.

  • What industry is Oriental Trading in?

    Oriental Trading’s primary industry is Specialty Retail.

  • Is Oriental Trading a private or public company?

    Oriental Trading is a Private company.

  • What is the current valuation of Oriental Trading?

    The current valuation of Oriental Trading is .

  • What is Oriental Trading’s current revenue?

    The current revenue for Oriental Trading is .

  • How much funding has Oriental Trading raised over time?

    Oriental Trading has raised $50M.

  • Who are Oriental Trading’s investors?

    Brentwood Associates, Carlyle Investment Management, Crescent Capital Group, Kohlberg Kravis Roberts, and PAR Capital Management are 5 of 8 investors who have invested in Oriental Trading.

  • Who are Oriental Trading’s competitors?

    Weddingfavorites, Meri Meri, Kid Made Modern, and Michaels Stores are competitors of Oriental Trading.

  • When was Oriental Trading acquired?

    Oriental Trading was acquired on 02-Nov-2012.

  • Who acquired Oriental Trading?

    Oriental Trading was acquired by Berkshire Hathaway.

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