W2 Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 41

Employees

  • Latest Deal Type
  • M&A

W2 General Information

Description

Provider of a real-time business platform intended to simplify the management of the compliance supply chain. The company's software uses a platform integration technology to extract additional value from KYC, AML, and anti-fraud checks, enabling financial institutions to provide a seamless digital experience to their customers and remove the traditional blockers of upfront fees, multiple supply contracts, and usage commitments, enabling clients to focus on growing their business.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Consulting Services (B2B)
Parent Company
Corporate Office
  • Second Floor
  • 16 Windsor Place
  • Cardiff CF10 3BY
  • Wales, United Kingdom
+44 0330 000 0000

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W2 Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 22-Aug-2023 000.00 Completed Generating Revenue
7. Later Stage VC 01-Apr-2020 00.000 000.00 000.00 Completed Generating Revenue
6. Later Stage VC 26-Oct-2018 00.000 00.000 000.00 Completed Generating Revenue
5. Later Stage VC 24-Sep-2018 00.000 000 0000 Completed Generating Revenue
4. Later Stage VC (Series A) 13-Apr-2017 00.000 00.000 00.00 Completed Generating Revenue
3. Later Stage VC 25-Apr-2016 00000 00.000 00.000 Completed Generating Revenue
2. Seed Round 26-Feb-2015 $468K $468K 00.000 Completed Generating Revenue
1. Corporate 21-Jan-2013 Completed Generating Revenue
To view W2’s complete valuation and funding history, request access »

W2 Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary C 00,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary B 00,000 00.000000 000.00 000.00 00 000.00 0.00
Ordinary C 000,000 00.000000 000.00 000.00 00 000.00 000
Ordinary B 0,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary B 00,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary B 00,000 00.000000 000.00 000.00 00 000.00 00.000
Ordinary A 1P 00,000 00.000000 000.00 000.00 00 000.00 0.000
Ordinary A 00,000 00.000000 00.0 00.0 00 00.0 0.000
Ordinary preferred 41,956 $0.012341 $8.08 $8.08 1x $8.08 7.91%
Ordinary 4,803 $0.012341 $8.1 $8.1 1x $8.1 0.91%
To view W2’s complete cap table history, request access »

W2 Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a real-time business platform intended to simplify the management of the compliance supply chain. The compan
Media and Information Services (B2B)
Cardiff, United Kingdom
41 As of 2023
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0000 0

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00000 000 0000000000
Dallas, TX
0000 As of 0000
000.00
000000000 00 000.00

000000

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00000000000000000000
Amsterdam, Netherlands
000 As of 0000
000000&0
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W2 Competitors (25)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Data Axle Private Equity-Backed Dallas, TX 0000 000.00 000000000 00 000.00
Graydon Nederland Corporate Backed or Acquired Amsterdam, Netherlands 000 000000&0
Quantexa Venture Capital-Backed London, United Kingdom 000 00000 00000000000 00000
Electronic Verification Systems Corporation Louisville, KY 0
NorthRow Private Equity-Backed London, United Kingdom 00 0000 00 000000 0000
You’re viewing 5 of 25 competitors. Get the full list »

W2 Executive Team (8)

Name Title Board Seat Contact Info
Warren Russell Founder, Chief Executive Officer & Executive Director
Claire Roberts Finance Controller
You’re viewing 2 of 8 executive team members. Get the full list »

W2 Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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W2 Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Development Bank of Wales Venture Capital Minority 000 0000 000000 0
Mercia Asset Management Growth/Expansion Minority 000 0000 000000 0
Shawbrook Bank PE-Backed Company Minority 000 0000 000000 0
Simpleweb Accelerator/Incubator Minority 000 0000 000000 0
TTI Angels Angel Group Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »

W2 FAQs

  • When was W2 founded?

    W2 was founded in 2011.

  • Who is the founder of W2?

    Warren Russell is the founder of W2.

  • Who is the CEO of W2?

    Warren Russell is the CEO of W2.

  • Where is W2 headquartered?

    W2 is headquartered in Cardiff, United Kingdom.

  • What is the size of W2?

    W2 has 41 total employees.

  • What industry is W2 in?

    W2’s primary industry is Media and Information Services (B2B).

  • Is W2 a private or public company?

    W2 is a Private company.

  • What is W2’s current revenue?

    The current revenue for W2 is 00000.

  • How much funding has W2 raised over time?

    W2 has raised $10.3M.

  • Who are W2’s investors?

    Development Bank of Wales, Mercia Asset Management, Shawbrook Bank, Simpleweb, and TTI Angels are 5 of 6 investors who have invested in W2.

  • Who are W2’s competitors?

    Data Axle, Graydon Nederland, Quantexa, Electronic Verification Systems, and NorthRow are some of the 25 competitors of W2.

  • When was W2 acquired?

    W2 was acquired on 22-Aug-2023.

  • Who acquired W2?

    W2 was acquired by FullCircl.

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