InterContinental Hotels Group operates 856,000 rooms across 18 brands addressing the midscale through luxury segments. Holiday Inn and Holiday Inn Express constitute the largest brand, while Hotel Indigo, Even, Hualuxe, Kimpton, and Voco are newer lifestyle brands experiencing strong demand. The company launched a midscale brand, Avid, in summer 2017 and closed on a 51% stake in Regent Hotels in July 2018, while acquiring Six Sense in February 2019. Managed and franchised represent 99% of total rooms. As of Dec. 31, the Americas represents 61% of total rooms, with greater China accounting for 14%; Europe, Asia, the Middle East, and Africa make up the remaining 25%.