LiftForward Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 26


  • Latest Deal Type
  • Debt - PPP

  • Investors
  • 7

LiftForward General Information


Developer of OEM (original equipment manufacturer ) device with DaaS software designed to power subscription programs and services. The company's platform connects all the components necessary for successful financing programs including, point-of-sale software, white-labeled e-commerce customer experiences, inventory management, fulfillment, account management, digital attach, and analytics reporting, enabling clients to pay monthly fees in exchange for a bundle of equipment, software, warranties, training, and accessories.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Financial Software
Other Industries
Other Financial Services
Business/Productivity Software
Corporate Office
  • 222 Broadway
  • 19th floor
  • New York, NY 10038
  • United States
+1 (888) 000-0000

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LiftForward Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Debt - PPP 08-Apr-2020 00000 Completed Profitable
5. Debt - General 16-Nov-2016 00000 00000 Completed Profitable
4. Early Stage VC (Series B) 08-Feb-2016 000 00000 000.00 Completed Profitable
3. Debt - General 20-Jul-2015 00000 00000 Completed Profitable
2. Debt - General 03-Mar-2015 $7M $9M Completed Startup
1. Debt - General 11-Aug-2014 $2M $2M Completed Startup
To view LiftForward’s complete valuation and funding history, request access »

LiftForward Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B 0,000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series A 0,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
To view LiftForward’s complete cap table history, request access »

LiftForward Comparisons

HQ Location
Total Raised
Post Valuation
Developer of OEM (original equipment manufacturer ) device with DaaS software designed to power subscription programs an
Financial Software
New York, NY
26 As of 2024
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Amsterdam, Netherlands
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Melbourne, Australia
0000 As of 0000
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LiftForward Competitors (35)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Adyen Formerly VC-backed Amsterdam, Netherlands 0000 00.000 00000000000
Airwallex Venture Capital-Backed Melbourne, Australia 0000 00000 000000000000 00000
Conekta Venture Capital-Backed Mexico City, Mexico 000 000.00 00000000000 000.00
Unit Venture Capital-Backed New York, NY 000 00000 00000000000 00000
Kriya (Financial Services) Venture Capital-Backed London, United Kingdom 000 00000 000000000 00000
You’re viewing 5 of 35 competitors. Get the full list »

LiftForward Executive Team (9)

Name Title Board Seat Contact Info
Jeffrey Rogers JD Chief Executive Officer, President & Board Member
Michael Grassotti Chief Technology Officer
Andrew Nichols Vice President, Engineering
Paul Wright Vice President of Analytics and Global Ecosystem
Geoff Brenna Vice President of Operations
You’re viewing 5 of 9 executive team members. Get the full list »

LiftForward Board Members (11)

Name Representing Role Since
Christine Reilly Self Board Member 000 0000
Jeffrey Rogers JD LiftForward Chief Executive Officer, President & Board Member 000 0000
Matthew Perlman IA Capital Group Board Member 000 0000
Robert Levitan Self Board Member & Advisor 000 0000
You’re viewing 4 of 11 board members. Get the full list »

LiftForward Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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LiftForward Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Direct Lending Investments Corporation Minority 000 0000 000000 0
FinTech Ventures Fund Venture Capital Minority 000 0000 000000 0
IA Capital Group Venture Capital Minority 000 0000 000000 0
Robert Levitan Angel (individual) Minority 000 0000 000000 0
Sancus Lending Group Lender/Debt Provider Minority 000 0000 000000 0
You’re viewing 5 of 7 investors. Get the full list »

LiftForward FAQs

  • When was LiftForward founded?

    LiftForward was founded in 2013.

  • Who is the CEO of LiftForward?

    Jeffrey Rogers JD is the CEO of LiftForward.

  • Where is LiftForward headquartered?

    LiftForward is headquartered in New York, NY.

  • What is the size of LiftForward?

    LiftForward has 26 total employees.

  • What industry is LiftForward in?

    LiftForward’s primary industry is Financial Software.

  • Is LiftForward a private or public company?

    LiftForward is a Private company.

  • What is LiftForward’s current revenue?

    The current revenue for LiftForward is 000000.

  • How much funding has LiftForward raised over time?

    LiftForward has raised $373M.

  • Who are LiftForward’s investors?

    Direct Lending Investments, FinTech Ventures Fund, IA Capital Group, Robert Levitan, and Sancus Lending Group are 5 of 7 investors who have invested in LiftForward.

  • Who are LiftForward’s competitors?

    Adyen, Airwallex, Conekta, Unit, and Kriya (Financial Services) are some of the 35 competitors of LiftForward.

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