Waypoint Overview

  • Founded
  • 2012
  • Status
  • Acquired/​Merged
  • Employees
  • 939
  • Latest Deal Type
  • Buyout/​LBO
  • Financing Rounds
  • 1
  • Investments
  • 18

Waypoint General Information


Provider of marketing services for the food industry. The company also offers management, consultancy, technology platform for also In-Store Deli/Bakery, pastry, beverages and Non-Foods channels.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Food Products
Primary Office
  • 13521 Prestige Pl
  • Suite 5
  • Tampa, FL 33635
  • United States
+1 (813) 000-0000
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Waypoint Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Waypoint Executive Team (9)

Name Title Board Seat Contact Info
Bud Taylor Chief Executive Officer
Jim Chisholm President, Non-foods division
Austin Walker Editor in Chief
Laddi Frisinger Co-Founder
Larry Silence Vice President of Business Development
You’re viewing 5 of 9 executive team members. Get the full list »

Waypoint Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Waypoint Investments & Acquisitions (18)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000 16-Nov-2016 00000 00000 00 0000 Application Software
0000 000000 & 0000 19-Nov-2015 000000000000000000 Media and Information Services (B2B) 00000 0'000000
0.0. 000000 28-Sep-2015 000000000000000000 Distributors/Wholesale 00000 0'000000
000000000 000 0000 15-Sep-2015 000000000000000000 Building Products 00000 0'000000
RZ Marketing 11-May-2015 Merger/Acquisition Media and Information Services (B2B) 00000 0'000000
You’re viewing 5 of 18 investments and acquisitions. Get the full list »

Waypoint Subsidiaries (2)

Company Name Industry Location Founded
Northland Rep Group Building Products Osseo, MN 1992
0000 00000 Distributors/Wholesale (B2C) Colts Neck, NJ
To view Waypoint’s complete subsidiaries history, request access »