FieldTest Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 11

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 3

FieldTest General Information

Description

Developer of a native advertising platform designed to help brands effectively connect with their target audiences. The company's platform offers a variety of targeting options and reporting tools that connect advertising marketplaces directly with small businesses and small agencies, enabling clients to create and deliver personalized ads to the right people at the right time while tracking the performance of their campaigns in real time.

Contact Information

Website
www.fieldtest.la
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 21 Miller Alley
  • Suite 210
  • Pasadena, CA 91103
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Simpli.fi
Vertical(s)
AdTech, SaaS
Corporate Office
  • 21 Miller Alley
  • Suite 210
  • Pasadena, CA 91103
  • United States

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FieldTest Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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FieldTest Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a native advertising platform designed to help brands effectively connect with their target audiences. The
Business/Productivity Software
Pasadena, CA
11 As of 2024

Denver, CO
 

Toronto, Canada
 
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FieldTest Competitors (4)

One of FieldTest’s 4 competitors is Choozle, a Private Equity-Backed company based in Denver, CO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Choozle Private Equity-Backed Denver, CO
StackAdapt Private Equity-Backed Toronto, Canada
The Trade Desk Formerly VC-backed Ventura, CA
Criteo Formerly VC-backed Paris, France
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FieldTest Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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FieldTest Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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FieldTest FAQs

  • When was FieldTest founded?

    FieldTest was founded in 2014.

  • Where is FieldTest headquartered?

    FieldTest is headquartered in Pasadena, CA.

  • What is the size of FieldTest?

    FieldTest has 11 total employees.

  • What industry is FieldTest in?

    FieldTest’s primary industry is Business/Productivity Software.

  • Is FieldTest a private or public company?

    FieldTest is a Private company.

  • What is FieldTest’s current revenue?

    The current revenue for FieldTest is .

  • How much funding has FieldTest raised over time?

    FieldTest has raised $650K.

  • Who are FieldTest’s investors?

    Bonfire Ventures, , Creative Ventures, Double M Partners, and are 5 of 7 investors who have invested in FieldTest.

  • Who are FieldTest’s competitors?

    Choozle, StackAdapt, The Trade Desk, and Criteo are competitors of FieldTest.

  • Who acquired FieldTest?

    FieldTest was acquired by Simpli.fi.

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