Simpli.fi Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Private

  • Employees
  • 595

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 11

  • Investments
  • 5

Simpli.fi General Information

Description

Developer of programmatic advertising and agency management software intended to simplify digital advertising through the use of unstructured data. The company's platform helps to use unconventional information to extract unlimited value from real-time bidding (RTB) advertising exchange, enabling advertisers to target, bid, optimize and report at the data element level, which assists media buying organizations to perform effectively and efficiently.

Contact Information

Website
www.simpli.fi
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 128 East Exchange Avenue
  • Suite 700
  • Fort Worth, TX 76164
  • United States
+1 (800)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech
Corporate Office
  • 128 East Exchange Avenue
  • Suite 700
  • Fort Worth, TX 76164
  • United States
+1 (800)

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Simpli.fi Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Simpli.fi Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of programmatic advertising and agency management software intended to simplify digital advertising through th
Business/Productivity Software
Fort Worth, TX
595 As of 2026

Paris, France
 

Columbia, MD
 
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Simpli.fi Competitors (71)

One of Simpli.fi’s 71 competitors is Equativ, a Private Equity-Backed company based in Paris, France.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Equativ Private Equity-Backed Paris, France
Lotame Formerly VC-backed Columbia, MD
NextRoll Venture Capital-Backed San Francisco, CA
Magnite Formerly VC-backed New York, NY
Brandwatch Private Equity-Backed London, United Kingdom
You’re viewing 5 of 71 competitors. Get the full list »

Simpli.fi Patents

  • 12

    Total Documents Applications and Grants

  • Total Patents Families

  • 3

    Granted

  • 2

    Pending

  • Expiring in next 12 mo

Simpli.fi Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2017292768-A1 System and method for message targeting using geofencing Inactive 05-Jul-2016
AU-2022205167-A1 System and method for message targeting using geofencing Inactive 05-Jul-2016
AU-2024203135-A1 System and method for message targeting using geofencing Inactive 05-Jul-2016
CA-3028448-A1 System and method for message targeting using geofencing Pending 05-Jul-2016
EP-3482302-A1 System and method for message targeting using geofencing Inactive 05-Jul-2016 G06Q30/0267
To view Simpli.fi’s complete patent history, request access »

Simpli.fi Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Simpli.fi Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Simpli.fi Investments (5)

Simpli.fi’s most recent deal was a Buyout/LBO with Bidtellect. The deal was made on 13-Mar-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Bidtellect 13-Mar-2023 Buyout/LBO Media and Information Services (B2B)
CoreMedia Systems 25-Jan-2022 Buyout/LBO Business/Productivity Software
Daily Ad Brief 01-May-2021 Buyout/LBO Media and Information Services (B2B)
Simpli.fi Advantage 15-Jan-2021 Buyout/LBO Business/Productivity Software
FieldTest Buyout/LBO Business/Productivity Software
To view Simpli.fi’s complete investments history, request access »

Simpli.fi Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
CoreMedia Systems Fairfield, NJ 1992
Simpli.fi Advantage Mooresville, NC 1977

Simpli.fi FAQs

  • When was Simpli.fi founded?

    Simpli.fi was founded in 2010.

  • Where is Simpli.fi headquartered?

    Simpli.fi is headquartered in Fort Worth, TX.

  • What is the size of Simpli.fi?

    Simpli.fi has 595 total employees.

  • What industry is Simpli.fi in?

    Simpli.fi’s primary industry is Business/Productivity Software.

  • Is Simpli.fi a private or public company?

    Simpli.fi is a Private company.

  • What is the current valuation of Simpli.fi?

    The current valuation of Simpli.fi is .

  • What is Simpli.fi’s current revenue?

    The current revenue for Simpli.fi is .

  • How much funding has Simpli.fi raised over time?

    Simpli.fi has raised $21.4M.

  • Who are Simpli.fi’s investors?

    Blackstone and GTCR have invested in Simpli.fi.

  • Who are Simpli.fi’s competitors?

    Equativ, Lotame, NextRoll, Magnite, and Brandwatch are some of the 71 competitors of Simpli.fi.

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