Piano Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Private

  • Employees
  • 753

Employees

  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $5M

  • Investors
  • 11

Piano General Information

Description

Developer of an audience management platform designed to understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The company's platform measures thousands of customer data points and acquires first-party data to engage users deeply and then serve relevant content and experiences based on their unique behaviors and profiles, enabling clients to achieve more scale, engagement, and revenue by expanding the lifecycle and value of every digital interaction.

Contact Information

Website
www.piano.io
Formerly Known As
Piano Media, Tinypass, Press Plus
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 433 Herengracht
  • 1017 BR Amsterdam
  • Netherlands
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech
Corporate Office
  • 433 Herengracht
  • 1017 BR Amsterdam
  • Netherlands

Piano Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Piano Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Later Stage VC (Series C) 30-Apr-2024 $5M 00000 Completed Profitable
10. Secondary Transaction - Private 00000 Completed Profitable
9. Later Stage VC (Series C1) 03-May-2022 000.00 00000 00000 Completed Profitable
8. Later Stage VC (Series C) 17-Dec-2021 000.00 00000 00000 Completed Profitable
7. Debt Refinancing 25-Feb-2021 000.00 00000 Completed Generating Revenue
6. Accelerator/Incubator 01-Jan-2020 00000 Completed Generating Revenue
5. Later Stage VC (Series B) 02-Oct-2019 0000 00000 Completed Generating Revenue
4. Later Stage VC (Series B) 26-Dec-2018 000.00 000.00 Completed Generating Revenue
3. Later Stage VC 31-Jan-2018 $500K $4.1M Completed Generating Revenue
2. Later Stage VC (Series A) 19-May-2017 $3.6M $3.6M Completed Generating Revenue
To view Piano’s complete valuation and funding history, request access »

Piano Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C-1 0,000,000 00.000000 00.00 00.00 00 00.00 0.000
Junior Pref 000,000 00.000000 00.00 00.00 00 00.00 0.000
Series C 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series B 15,280,362 $0.000100 $2.89 $2.89 1x $2.89 51.65%
Series A 5,415,093 $0.000100 $2 $2 1x $2 18.3%
To view Piano’s complete cap table history, request access »

Piano Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an audience management platform designed to understand and influence customer behavior by putting the power
Business/Productivity Software
Amsterdam, Netherlands
753 As of 2024
00000
00000000000 00000

000000

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00000000000000000000
New York, NY
000 As of 0000
00000
00000 0000-00-00
00000000000 00000

000000

dunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exe
00000000000000000000
Palo Alto, CA
000 As of 0000
00000
00000000000 00000
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Piano Competitors (42)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Permutive Venture Capital-Backed New York, NY 000 00000 00000000000 00000
Leadspace Venture Capital-Backed Palo Alto, CA 000 00000 00000000000 00000
Lytics Private Equity-Backed Portland, OR 00 000.00 00000000000 000.00
BlueConic Private Equity-Backed Boston, MA 000 000.00 00000000000 000.00
Terminus Software Venture Capital-Backed Atlanta, GA 000 00000 00000000000 00000
You’re viewing 5 of 42 competitors. Get the full list »

Piano Executive Team (12)

Name Title Board Seat
Trevor Kaufman Co-Founder, Chief Executive Officer and Board Member
Alex Franta Co-Chief Financial Officer & Executive Vice President of Corporate Development
Sven Adler Co-Chief Financial Officer
Nick Worth Chief Operating Officer
Tim Dirrenberger Co-Founder & Chief Technology Officer
You’re viewing 5 of 12 executive team members. Get the full list »

Piano Board Members (10)

Name Representing Role Since
Jonathan Seeber Updata Partners Chairman 000 0000
Rob Norman Self Board Member 000 0000
Sever Totia 3TS Capital Partners Board Member 000 0000
Trevor Kaufman Piano Co-Founder, Chief Executive Officer and Board Member 000 0000
You’re viewing 4 of 10 board members. Get the full list »

Piano Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Piano Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
Venture Capital Fund of America PE/Buyout Minority 000 0000 000000 0
Sixth Street Partners Growth/Expansion Minority 000 0000 000000 0
LinkedIn Corporation Minority 000 0000 000000 0
The World Economic Forum Accelerator/Incubator 000 0000 000000 0
Bas Godska Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 11 investors. Get the full list »

Piano Acquisitions (5)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
SocialFlow 10-Feb-2022 0000000000 Business/Productivity Software 000000 00
Applied Technologies Internet 25-Feb-2021 0000000000 Media and Information Services (B2B) 000000 00
Cxense 02-Oct-2019 0000000000 0000 Media and Information Services (B2B) 000000 00
Newzmate 01-Nov-2018 0000000000 Business/Productivity Software 000000 00
Piano media 11-Aug-2015 Merger/Acquisition Financial Software
To view Piano’s complete acquisitions history, request access »

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Piano Subsidiaries (1)

Company Name Industry Location Founded
Applied Technologies Internet Media and Information Services (B2B) Merignac, France 0000
To view Piano’s complete subsidiaries history, request access »

Piano FAQs

  • When was Piano founded?

    Piano was founded in 2010.

  • Who is the founder of Piano?

    Trevor Kaufman and Tim Dirrenberger are the founders of Piano.

  • Who is the CEO of Piano?

    Trevor Kaufman is the CEO of Piano.

  • Where is Piano headquartered?

    Piano is headquartered in Amsterdam, Netherlands.

  • What is the size of Piano?

    Piano has 753 total employees.

  • What industry is Piano in?

    Piano’s primary industry is Business/Productivity Software.

  • Is Piano a private or public company?

    Piano is a Private company.

  • What is Piano’s current revenue?

    The current revenue for Piano is 00000.

  • How much funding has Piano raised over time?

    Piano has raised $261M.

  • Who are Piano’s investors?

    Venture Capital Fund of America, Sixth Street Partners, LinkedIn, The World Economic Forum, and Bas Godska are 5 of 11 investors who have invested in Piano.

  • Who are Piano’s competitors?

    Permutive, Leadspace, Lytics, BlueConic, and Terminus Software are some of the 42 competitors of Piano.

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