Permutive Overview
- Founded
-
2013
- Status
-
Private
- Employees
-
183
- Latest Deal Type
-
Series C
- Latest Deal Amount
-
$86.5M
- Investors
-
17
Permutive General Information
Description
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers, and digital product managers to customize the user experience in real-time on every device, across every channel.
Contact Information
Website
www.permutive.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
- 75 Whitechapel Road Unit 1.24 East London Works
- London E1 1DU
- England, United Kingdom
+44 020 0000 0000
Permutive Timeline
Permutive Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 6. Later Stage VC (Series C) | 25-Oct-2021 | $86.5M | 00000 | 00000 | Completed | Generating Revenue |
| 5. Later Stage VC (Series B) | 08-Jul-2020 | 000.00 | 0000 | 000.00 | Completed | Generating Revenue |
| 4. Early Stage VC (Series A) | 22-May-2015 | 00.000 | 000.00 | Completed | Startup | |
| 3. Accelerator/Incubator | 15-Feb-2015 | 000.00 | Completed | Startup | ||
| 2. Accelerator/Incubator | 16-Mar-2014 | $12.1M | Completed | Startup | ||
| 1. Early Stage VC (Series A) | 02-Jan-2013 | $12.1M | $12.1M | Completed | Startup |
Permutive Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series C | 0,000,000 | 00.000000 | 000.00 | 000.00 | 00 | 000.00 | 00.000 | |
| Series B | 0,000,000 | 00.000000 | 00.00 | 00.00 | 00 | 00.00 | 00.000 | |
| Series A | 4,725,346 | $0.000010 | $0.28 | $0.28 | 1x | $0.28 | 12.75% |
Permutive Comparisons
Description
Primary
Industry
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities
Media and Information Services (B2B)
London, United Kingdom
183
As of 2022
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Add Comparison
Permutive Competitors (45)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Lotame | Venture Capital-Backed | Columbia, MD | 000 | 000.00 | 00000000000 | 000.00 |
| 00000000 | Venture Capital-Backed | San Francisco, CA | 000 | 00000 | 0000000000 0 | 00000 |
| 0000000 | Formerly VC-backed | San Francisco, CA | 000 | 00000 | 000000&0 | 00000 |
| 0000000000 | Venture Capital-Backed | Boston, MA | 000 | 000.00 | 0000 | 000.00 |
| 000000 | Private Equity-Backed | Mansfield, MA | 000 | 000.00 | 000000000000 | 000.00 |
Permutive Patents
Permutive Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| EP-3629520-A1 | Fast and efficient classification system | Pending | 28-Sep-2018 | 00000000000 | 0 |
| AU-2019348539-A1 | Fast and efficient classification system | Pending | 28-Sep-2018 | 00000000000 | |
| CA-3114437-A1 | Fast and efficient classification system | Pending | 28-Sep-2018 | 00000000000 | |
| EP-3729295-A1 | System for fast and secure content provision | Pending | 22-Dec-2017 | 0000000000 | |
| JP-2021508400-A | System for providing fast and secure content | Pending | 22-Dec-2017 | G06F16/285 |
Permutive Executive Team (5)
Permutive Board Members (5)
| Name | Representing | Role | Since |
|---|---|---|---|
| Alastair Mitchell | EQT Ventures | Board Member | 000 0000 |
| Joseph Root | Permutive | Co-Founder, Chief Executive Officer and Board Member | 000 0000 |
| Max Ohrstrand | Self | Board Member | 000 0000 |
| Timothy Spratt | Permutive | Co-Founder, Chief Technology Officer and Board Member | 000 0000 |
| William Gibbs | Octopus Ventures | Board Member | 000 0000 |
Permutive Signals
Growth Rate
0.80%
Weekly
Growth
Growth
Weekly Growth
0.80%, 93rd %
-35.5%.
530%
Size Multiple
219x
Median
Size Multiple
219x, 100th %ile
0.00x
0.95x.
413Kx
Key Data Points
Twitter Followers
5.5k
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
Permutive Investors (17)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|---|---|---|---|---|
| Charlotte Street Capital | Venture Capital | Minority | 000 0000 | 000000 0 | |
| Silverhorn Investment Advisors | Asset Manager | Minority | 000 0000 | 000000 0 | |
| SoftBank Investment Advisers | Growth/Expansion | Minority | 000 0000 | 000000 0 | |
| SoftBank Vision Fund 2 | Venture Capital | Minority | 000 0000 | 000000 0 | |
| AccelerAsia | Venture Capital | Minority | 000 0000 | 000000 0 |