Permutive Overview
- Year Founded
-
2013

- Status
-
Private
- Employees
-
119

- Latest Deal Type
-
Series C
- Latest Deal Amount
-
$86.5M
- Investors
-
17
Permutive General Information
Description
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's platform focuses on SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers, and digital product managers to customize the user experience in real time on every device, across every channel.
Contact Information
Website
www.permutive.comCorporate Office
- Floor 2, 8-10 Charterhouse Buildings
- Goswell Road
- London EC1M 7AN
- England, United Kingdom
Corporate Office
- Floor 2, 8-10 Charterhouse Buildings
- Goswell Road
- London EC1M 7AN
- England, United Kingdom
Permutive Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
7. Later Stage VC (Series C) | 25-Oct-2021 | $86.5M | Completed | Generating Revenue | ||
6. Debt - General | 06-May-2021 | Completed | Generating Revenue | |||
5. Later Stage VC (Series B) | 08-Jul-2020 | Completed | Generating Revenue | |||
4. Early Stage VC (Series A) | 22-May-2015 | Completed | Startup | |||
3. Accelerator/Incubator | 15-Feb-2015 | Completed | Startup | |||
2. Accelerator/Incubator | 16-Mar-2014 | $12.1M | Completed | Startup | ||
1. Early Stage VC | 02-Jan-2013 | $12.1M | $12.1M | Completed | Startup |
Permutive Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series C | ||||||||
Series B | ||||||||
Series A | 4,725,346 | $0.000010 | $0.28 | $0.28 | 1x | $0.28 | 12.75% |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Permutive Comparisons
Industry
Financing
Details
Permutive Competitors (50)
One of Permutive’s 50 competitors is Mapp Digital, a Private Equity-Backed company based in San Diego, CA.
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Mapp Digital | Private Equity-Backed | San Diego, CA | ||||
Lotame | Pending Transaction (VC) | Columbia, MD | ||||
Simpli.fi | Private Equity-Backed | Fort Worth, TX | ||||
Dotdigital | Corporation | London, United Kingdom | ||||
iProspect | Corporate Backed or Acquired | London, United Kingdom |
Permutive Patents
Permutive Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
CA-3114437-A1 | Fast and efficient classification system | Pending | 28-Sep-2018 | ||
AU-2019348539-A1 | Fast and efficient classification system | Active | 28-Sep-2018 | ||
JP-2022502770-A | Fast and efficient classification system | Pending | 28-Sep-2018 | ||
US-20220004887-A1 | Fast and efficient classification system | Pending | 28-Sep-2018 | ||
EP-3629520-A1 | Fast and efficient classification system | Active | 28-Sep-2018 | H04L41/16 |
Permutive Signals
Permutive Investors (17)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
---|---|---|---|---|
Charlotte Street Capital | Venture Capital | Minority | ||
Silverhorn Investment Advisors | Asset Manager | Minority | ||
SoftBank Investment Advisers | Growth/Expansion | Minority | ||
AccelerAsia | Venture Capital | Minority | ||
Angel (individual) | Minority |
Permutive FAQs
-
When was Permutive founded?
Permutive was founded in 2013.
-
Where is Permutive headquartered?
Permutive is headquartered in London, United Kingdom.
-
What is the size of Permutive?
Permutive has 119 total employees.
-
What industry is Permutive in?
Permutive’s primary industry is Business/Productivity Software.
-
Is Permutive a private or public company?
Permutive is a Private company.
-
What is the current valuation of Permutive?
The current valuation of Permutive is
. -
What is Permutive’s current revenue?
The current revenue for Permutive is
. -
How much funding has Permutive raised over time?
Permutive has raised $119M.
-
Who are Permutive’s investors?
Charlotte Street Capital, Silverhorn Investment Advisors, SoftBank Investment Advisers, AccelerAsia, and are 5 of 17 investors who have invested in Permutive.
-
Who are Permutive’s competitors?
Mapp Digital, Lotame, Simpli.fi, Dotdigital, and iProspect are some of the 50 competitors of Permutive.
Data Transparency
-
Meet our data hygiene team
Discover how our experts ensure you’re getting the most accurate financial data in the industry.
Read blog » -
How PitchBook sources data
Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.
Discover our process »