Permutive Overview

  • Founded
  • 2013

Founded
  • Status
  • Private

  • Employees
  • 183

Employees
  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $86.5M

  • Investors
  • 17

Permutive General Information

Description

Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers, and digital product managers to customize the user experience in real-time on every device, across every channel.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 75 Whitechapel Road Unit 1.24 East London Works
  • London E1 1DU
  • England, United Kingdom
+44 020 0000 0000

Permutive Timeline

2019202020212022
Financing RoundCaptured Employee CountEstimated Employee Growth

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Permutive Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series C) 25-Oct-2021 $86.5M 00000 00000 Completed Generating Revenue
5. Later Stage VC (Series B) 08-Jul-2020 000.00 0000 000.00 Completed Generating Revenue
4. Early Stage VC (Series A) 22-May-2015 00.000 000.00 Completed Startup
3. Accelerator/Incubator 15-Feb-2015 000.00 Completed Startup
2. Accelerator/Incubator 16-Mar-2014 $12.1M Completed Startup
1. Early Stage VC (Series A) 02-Jan-2013 $12.1M $12.1M Completed Startup
To view Permutive’s complete valuation and funding history, request access »

Permutive Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C 0,000,000 00.000000 000.00 000.00 00 000.00 00.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A 4,725,346 $0.000010 $0.28 $0.28 1x $0.28 12.75%
To view Permutive’s complete cap table history, request access »

Permutive Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities
Media and Information Services (B2B)
London, United Kingdom
183 As of 2022
00000
0000 0000-00-00
00000000000 00000

000000

ulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mo
00000 000 00000000000 00000000 (000)
Columbia, MD
000 As of 0000
000.00
0000 0000-00-00
00000000000 000.00

000000

aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cill
000000000000000000000 00000000
San Francisco, CA
000 As of 0000
00000
0000000000 0 00000
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Permutive Competitors (45)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lotame Venture Capital-Backed Columbia, MD 000 000.00 00000000000 000.00
00000000 Venture Capital-Backed San Francisco, CA 000 00000 0000000000 0 00000
0000000 Formerly VC-backed San Francisco, CA 000 00000 000000&0 00000
0000000000 Venture Capital-Backed Boston, MA 000 000.00 0000 000.00
000000 Private Equity-Backed Mansfield, MA 000 000.00 000000000000 000.00
You’re viewing 5 of 45 competitors. Get the full list »

Permutive Patents

Permutive Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-3629520-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000 0
AU-2019348539-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000
CA-3114437-A1 Fast and efficient classification system Pending 28-Sep-2018 00000000000
EP-3729295-A1 System for fast and secure content provision Pending 22-Dec-2017 0000000000
JP-2021508400-A System for providing fast and secure content Pending 22-Dec-2017 G06F16/285
To view Permutive’s complete patent history, request access »

Permutive Executive Team (5)

Name Title Board Seat Contact Info
Joseph Root Co-Founder, Chief Executive Officer and Board Member
Timothy Spratt Co-Founder, Chief Technology Officer and Board Member
Samantha Panetta People and Culture Partner
Mark Pearlstein Chief Revenue Officer
You’re viewing 4 of 5 executive team members. Get the full list »

Permutive Board Members (5)

Name Representing Role Since
Alastair Mitchell EQT Ventures Board Member 000 0000
Joseph Root Permutive Co-Founder, Chief Executive Officer and Board Member 000 0000
Max Ohrstrand Self Board Member 000 0000
Timothy Spratt Permutive Co-Founder, Chief Technology Officer and Board Member 000 0000
William Gibbs Octopus Ventures Board Member 000 0000
To view Permutive’s complete board members history, request access »

Permutive Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Permutive Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Charlotte Street Capital Venture Capital Minority 000 0000 000000 0
Silverhorn Investment Advisors Asset Manager Minority 000 0000 000000 0
SoftBank Investment Advisers Growth/Expansion Minority 000 0000 000000 0
SoftBank Vision Fund 2 Venture Capital Minority 000 0000 000000 0
AccelerAsia Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 17 investors. Get the full list »