Permutive Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 111

Employees

  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $86.5M

  • Investors
  • 17

Permutive General Information

Description

Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers and digital product managers to customize the user experience in real-time on every device, across every channel.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • 511 West 25th Street
  • 7th Floor
  • New York, NY 10001
  • United States
+1 (752) 000-0000

Permutive Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Permutive Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series C) 25-Oct-2021 $86.5M 00000 00000 Completed Generating Revenue
6. Debt - General 06-May-2021 0000 Completed Generating Revenue
5. Later Stage VC (Series B) 08-Jul-2020 000.00 0000 000.00 Completed Generating Revenue
4. Early Stage VC (Series A) 22-May-2015 00.000 000.00 Completed Startup
3. Accelerator/Incubator 15-Feb-2015 000.00 Completed Startup
2. Accelerator/Incubator 16-Mar-2014 $12.1M Completed Startup
1. Early Stage VC (Series A) 02-Jan-2013 $12.1M $12.1M Completed Startup
To view Permutive’s complete valuation and funding history, request access »

Permutive Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C 0,000,000 00.000000 000.00 000.00 00 000.00 00.000
Series B 0,000,000 00.000000 00.00 00.00 00 00.00 00.000
Series A 4,725,346 $0.000010 $0.28 $0.28 1x $0.28 12.75%
To view Permutive’s complete cap table history, request access »

Permutive Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities
Business/Productivity Software
New York, NY
111 As of 2024
00000
00000 0000-00-00
00000000000 00000

000000

n voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint oc
00000 000 0000000000
Columbia, MD
000 As of 0000
000.00
00000000000 000.00

0000 0

s aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fug
00000000000000000000
San Diego, CA
000 As of 0000
000.00
000000000 00 000.00
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Permutive Competitors (52)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lotame Formerly VC-backed Columbia, MD 000 000.00 00000000000 000.00
Mapp Digital Private Equity-Backed San Diego, CA 000 000.00 000000000 00 000.00
Dotdigital Corporation London, United Kingdom 000
RapidMiner Corporate Backed or Acquired Boston, MA 00 000.00 000000&0 000.00
StackAdapt Venture Capital-Backed Vaughan, Canada 0000 00.000 00000000000 00.000
You’re viewing 5 of 52 competitors. Get the full list »

Permutive Patents

Permutive Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20220004887-A1 Fast and efficient classification system Pending 28-Sep-2018 000000000 0
EP-3629520-A1 Fast and efficient classification system Active 28-Sep-2018 000000000 0
JP-2022502770-A Fast and efficient classification system Pending 28-Sep-2018 000000000
CA-3114437-A1 Fast and efficient classification system Pending 28-Sep-2018 000000000
AU-2019348539-A1 Fast and efficient classification system Pending 28-Sep-2018 G06N5/022
To view Permutive’s complete patent history, request access »

Permutive Executive Team (8)

Name Title Board Seat Contact Info
Joseph Root Co-Founder, Chief Executive Officer and Board Member
Timothy Spratt Co-Founder, Chief Technology Officer and Board Member
Samantha Panetta People and Culture Partner
Kim Castelda Chief People Officer
TJ Talaro Director Of Finance
You’re viewing 5 of 8 executive team members. Get the full list »

Permutive Board Members (5)

Name Representing Role Since
Alastair Mitchell EQT Ventures Board Member 000 0000
Joseph Root Permutive Co-Founder, Chief Executive Officer and Board Member 000 0000
Max Ohrstrand SoftBank Investment Advisers Board Member 000 0000
Timothy Spratt Permutive Co-Founder, Chief Technology Officer and Board Member 000 0000
William Gibbs Octopus Ventures Board Member 000 0000
To view Permutive’s complete board members history, request access »

Permutive Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Permutive Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Charlotte Street Capital Venture Capital Minority 000 0000 000000 0
Silverhorn Investment Advisors Asset Manager Minority 000 0000 000000 0
SoftBank Investment Advisers Growth/Expansion Minority 000 0000 000000 0
AccelerAsia Venture Capital Minority 000 0000 000000 0
ACE Ventures (Geneva) Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 17 investors. Get the full list »

Permutive FAQs

  • When was Permutive founded?

    Permutive was founded in 2013.

  • Who is the founder of Permutive?

    Joseph Root and Timothy Spratt are the founders of Permutive.

  • Who is the CEO of Permutive?

    Joseph Root is the CEO of Permutive.

  • Where is Permutive headquartered?

    Permutive is headquartered in New York, NY.

  • What is the size of Permutive?

    Permutive has 111 total employees.

  • What industry is Permutive in?

    Permutive’s primary industry is Business/Productivity Software.

  • Is Permutive a private or public company?

    Permutive is a Private company.

  • What is the current valuation of Permutive?

    The current valuation of Permutive is 00000.

  • What is Permutive’s current revenue?

    The current revenue for Permutive is 00000.

  • How much funding has Permutive raised over time?

    Permutive has raised $119M.

  • Who are Permutive’s investors?

    Charlotte Street Capital, Silverhorn Investment Advisors, SoftBank Investment Advisers, AccelerAsia, and ACE Ventures (Geneva) are 5 of 17 investors who have invested in Permutive.

  • Who are Permutive’s competitors?

    Lotame, Mapp Digital, Dotdigital, RapidMiner, and StackAdapt are some of the 52 competitors of Permutive.

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