Permutive Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 119

Employees

  • Latest Deal Type
  • Series C

  • Latest Deal Amount
  • $86.5M

  • Investors
  • 17

Permutive General Information

Description

Developer of a data management platform designed to allow publishers to increase their targetable advertising activities. The company's platform focuses on SaaS-based platform focuses on understanding and recommending content at scale by using behavioral data to help businesses increase conversions, enabling publishers, marketers, and digital product managers to customize the user experience in real time on every device, across every channel.

Contact Information

Website
www.permutive.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Floor 2, 8-10 Charterhouse Buildings
  • Goswell Road
  • London EC1M 7AN
  • England, United Kingdom
+44 020
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Big Data, AdTech, SaaS, Marketing Tech
Corporate Office
  • Floor 2, 8-10 Charterhouse Buildings
  • Goswell Road
  • London EC1M 7AN
  • England, United Kingdom
+44 020

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Permutive Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series C) 25-Oct-2021 $86.5M Completed Generating Revenue
6. Debt - General 06-May-2021 Completed Generating Revenue
5. Later Stage VC (Series B) 08-Jul-2020 Completed Generating Revenue
4. Early Stage VC (Series A) 22-May-2015 Completed Startup
3. Accelerator/Incubator 15-Feb-2015 Completed Startup
2. Accelerator/Incubator 16-Mar-2014 $12.1M Completed Startup
1. Early Stage VC 02-Jan-2013 $12.1M $12.1M Completed Startup
To view Permutive’s complete valuation and funding history, request access »

Permutive Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B
Series A 4,725,346 $0.000010 $0.28 $0.28 1x $0.28 12.75%
To view Permutive’s complete cap table history, request access »

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Permutive Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a data management platform designed to allow publishers to increase their targetable advertising activities
Business/Productivity Software
London, United Kingdom
119 As of 2025

San Diego, CA
 

Columbia, MD
 
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Permutive Competitors (50)

One of Permutive’s 50 competitors is Mapp Digital, a Private Equity-Backed company based in San Diego, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Mapp Digital Private Equity-Backed San Diego, CA
Lotame Pending Transaction (VC) Columbia, MD
Simpli.fi Private Equity-Backed Fort Worth, TX
Dotdigital Corporation London, United Kingdom
iProspect Corporate Backed or Acquired London, United Kingdom
You’re viewing 5 of 50 competitors. Get the full list »

Permutive Patents

  • 20

    Total Documents Applications and Grants

  • Total Patents Families

  • 14

    Granted

  • 6

    Pending

  • Expiring in next 12 mo

Permutive Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-3114437-A1 Fast and efficient classification system Pending 28-Sep-2018
AU-2019348539-A1 Fast and efficient classification system Active 28-Sep-2018
JP-2022502770-A Fast and efficient classification system Pending 28-Sep-2018
US-20220004887-A1 Fast and efficient classification system Pending 28-Sep-2018
EP-3629520-A1 Fast and efficient classification system Active 28-Sep-2018 H04L41/16
To view Permutive’s complete patent history, request access »

Permutive Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Permutive Investors (17)

Investor Name Investor Type Holding Investor Since Participating Rounds
Charlotte Street Capital Venture Capital Minority
Silverhorn Investment Advisors Asset Manager Minority
SoftBank Investment Advisers Growth/Expansion Minority
AccelerAsia Venture Capital Minority
Angel (individual) Minority
You’re viewing 5 of 17 investors. Get the full list »

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Permutive FAQs

  • When was Permutive founded?

    Permutive was founded in 2013.

  • Where is Permutive headquartered?

    Permutive is headquartered in London, United Kingdom.

  • What is the size of Permutive?

    Permutive has 119 total employees.

  • What industry is Permutive in?

    Permutive’s primary industry is Business/Productivity Software.

  • Is Permutive a private or public company?

    Permutive is a Private company.

  • What is the current valuation of Permutive?

    The current valuation of Permutive is .

  • What is Permutive’s current revenue?

    The current revenue for Permutive is .

  • How much funding has Permutive raised over time?

    Permutive has raised $119M.

  • Who are Permutive’s investors?

    Charlotte Street Capital, Silverhorn Investment Advisors, SoftBank Investment Advisers, AccelerAsia, and are 5 of 17 investors who have invested in Permutive.

  • Who are Permutive’s competitors?

    Mapp Digital, Lotame, Simpli.fi, Dotdigital, and iProspect are some of the 50 competitors of Permutive.

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