Pioneer Food Group Ltd produces and distributes a range of branded food and beverage products to wholesalers, retailers, and customers. The company primarily operates across South Africa and has three main divisions: essential foods, which manufactures wheat and corn products, packs rice, beans, and other dried vegetables, and has large bakery operations; groceries, which produces cereals, baking products, dried fruit and nuts, processed salads, and juices; and international, which manages the export business via two channels, Africa and rest of the world. The brands the company produces include Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star.