Iliad is the second-largest broadband and fourth-largest wireless provider in France based on number of subscribers. The firm is known for its low prices, particularly in wireless. Iliad's aggressive entrance into the French wireless market in 2012 changed the industry's dynamics and led to a price war. The firm is increasingly following the lead of Orange in offering converged services, in a desire to be the main competitor to the incumbent Orange. In 2016, Iliad acquired wireless spectrum licenses in Italy, and it entered that market as the fourth wireless operator--with its own network--in May 2018. The management team at Iliad is aggressive and willing to challenge the status quo.