Iliad is the second largest broadband and fourth largest wireless telephone operator in France based on number of subscribers. The firm is known for its low prices, particularly in wireless. The firm's aggressive entrance into the French wireless market in 2012 changed the industry's dynamics and led to a price war. The firm is increasingly following the lead of Orange in offering converged services, in a desire to be the main competitor to the incumbent Orange. In 2016, it acquired wireless spectrum and licenses in Italy and is now preparing to enter that market as the fourth wireless operator with its own network. It has an aggressive management team that is willing to challenge the status quo.