Scratch Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Private

  • Employees
  • 98


  • Latest Deal Type
  • Series C2

  • Latest Deal Amount
  • $35M

  • Investors
  • 13

Scratch General Information


Provider of payment processing, patient financing, and patient communications tools intended for veterinary and medical practices. The company empowers practices to seamlessly transact and interact with their clients in person and remotely, enabling dental and other medical practices of all sizes to access modern payment and communication tools.

Contact Information

Formerly Known As
Scratch Financial
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Consumer Finance
Other Industries
Financial Software
Corporate Office
  • 225 South Lake Avenue
  • Suite 250
  • Pasadena, CA 91101
  • United States
+1 (855) 000-0000

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Scratch Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series C2) 05-May-2023 $35M 00000 Completed Generating Revenue
5. Debt - PPP 16-Jun-2020 00000 000.00 Completed Generating Revenue
4. Early Stage VC (Series B) 01-Aug-2019 0000 000.00 0000 Completed Generating Revenue
3. Early Stage VC (Series A) 12-Jun-2018 00.00 00.000 000.00 Completed Generating Revenue
2. Grant 15-Feb-2018 $25K $1.67M Completed Generating Revenue
1. Seed Round 20-Apr-2017 $1.67M $1.67M 00.000 Completed Generating Revenue
To view Scratch’s complete valuation and funding history, request access »

Scratch Cap Table

Stock # of Shares
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B 0,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series A 0,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Seed 2,651,571 $0.000100 8% $0.82 $0.82 1x $0.82 11.7%
To view Scratch’s complete cap table history, request access »

Scratch Comparisons

HQ Location
Total Raised
Post Valuation
Provider of payment processing, patient financing, and patient communications tools intended for veterinary and medical
Consumer Finance
Pasadena, CA
98 As of 2024
00000000000 00000


ua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut a
00000000 0000000
Atlanta, GA
0000 As of 0000


e eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt
000000000 00000000
Cincinnati, OH
000 As of 0000
00000000000 000.00
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Scratch Competitors (9)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
GreenSky Private Equity-Backed Atlanta, GA 0000 00.000 000000000000
LendKey Venture Capital-Backed Cincinnati, OH 000 000.00 00000000000 000.00
Rectangle Health Private Equity-Backed Valhalla, NY 000 00.000 000000000 00.000
CardFlight Venture Capital-Backed New York, NY 00 000.00 000000000 000.00
DOCPAY Corporation Waco, TX
You’re viewing 5 of 9 competitors. Get the full list »

Scratch Executive Team (10)

Name Title Board Seat Contact Info
John Keatley Co-Founder, Chief Executive Officer & Board Member
Caleb Morse Co-Founder, President & Board Member
Steven Tamm Chief Technology Officer
Trevor Hanly Chief Marketing Officer
Eric Hedberg JD Chief Risk Officer
You’re viewing 5 of 10 executive team members. Get the full list »

Scratch Board Members (8)

Name Representing Role Since
Caleb Morse Scratch Co-Founder, President & Board Member 000 0000
Drew Taylor Digitalis Ventures Board Member 000 0000
John Keatley Scratch Co-Founder, Chief Executive Officer & Board Member 000 0000
Kostas Sgoutas Self Board Member 000 0000
Matt Hall Self Board Member & Advisor 000 0000
You’re viewing 5 of 8 board members. Get the full list »

Scratch Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Scratch Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Norwest Venture Partners Venture Capital Minority 000 0000 000000 0
Alumni Ventures Venture Capital Minority 000 0000 000000 0
Avenue Asset Management Asset Manager Minority 000 0000 000000 0
Chestnut Street Ventures Venture Capital Minority 000 0000 000000 0
FJ Labs Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 13 investors. Get the full list »

Scratch FAQs

  • When was Scratch founded?

    Scratch was founded in 2016.

  • Who is the founder of Scratch?

    John Keatley and Caleb Morse are the founders of Scratch.

  • Who is the CEO of Scratch?

    John Keatley is the CEO of Scratch.

  • Where is Scratch headquartered?

    Scratch is headquartered in Pasadena, CA.

  • What is the size of Scratch?

    Scratch has 98 total employees.

  • What industry is Scratch in?

    Scratch’s primary industry is Consumer Finance.

  • Is Scratch a private or public company?

    Scratch is a Private company.

  • What is Scratch’s current revenue?

    The current revenue for Scratch is 00000.

  • How much funding has Scratch raised over time?

    Scratch has raised $108M.

  • Who are Scratch’s investors?

    Norwest Venture Partners, Alumni Ventures, Avenue Asset Management, Chestnut Street Ventures, and FJ Labs are 5 of 13 investors who have invested in Scratch.

  • Who are Scratch’s competitors?

    GreenSky, LendKey, Rectangle Health, CardFlight, and DOCPAY are some of the 9 competitors of Scratch.

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