Affinitiv Overview

  • Year Founded
  • 2016

Year Founded

  • Status
  • Private

  • Employees
  • 800

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 6

  • Investments
  • 8

Affinitiv General Information

Description

Developer of marketing automation platform intended to serve automotive manufacturers. The company's platforms provide omnichannel marketing services like customer behavior snapshots, campaign management, result reporting and analytics, enabling automotive manufacturers (OEMs), dealership groups and individual dealers to get increased revenue and brand loyalty.

Contact Information

Website
www.affinitiv.com
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 1130 West Lake Cook
  • Suite 120
  • Buffalo Grove, IL 60089
  • United States
+1 (847)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
Mobility Tech, Marketing Tech, TMT
Corporate Office
  • 1130 West Lake Cook
  • Suite 120
  • Buffalo Grove, IL 60089
  • United States
+1 (847)

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Affinitiv Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Affinitiv Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of marketing automation platform intended to serve automotive manufacturers. The company's platforms provide o
Business/Productivity Software
Buffalo Grove, IL
800 As of 2019

Minneapolis, MN
 

Atlanta, GA
 
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Affinitiv Competitors (39)

One of Affinitiv’s 39 competitors is Outsell, a Private Equity-Backed company based in Minneapolis, MN.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Outsell Private Equity-Backed Minneapolis, MN
PureCars Technologies Private Equity-Backed Atlanta, GA
iCrossing Formerly VC-backed New York, NY
Dealertrack Corporate Backed or Acquired New Hyde Park, NY
F&I Express Formerly VC-backed Dallas, TX
You’re viewing 5 of 39 competitors. Get the full list »

Affinitiv Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Affinitiv Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Affinitiv Investments & Acquisitions (8)

Affinitiv’s most recent deal was a Buyout/LBO with AutoLoop. The deal was made on 18-Jul-2019.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
AutoLoop 18-Jul-2019 Buyout/LBO Business/Productivity Software
Caldwell & Kerr Advertising 17-Sep-2018 Buyout/LBO Media and Information Services (B2B)
Trade-In Valet 22-Mar-2018 Merger/Acquisition Automotive
WSA Solutions 24-Jul-2017 Buyout/LBO Automation/Workflow Software
Dealer Product Services 08-Sep-2016 Buyout/LBO Media and Information Services (B2B)
You’re viewing 5 of 8 investments and acquisitions. Get the full list »

Affinitiv Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
WSA Solutions Glendora, CA 2005
TimeHighway.com Naples, FL 2004

Affinitiv FAQs

  • When was Affinitiv founded?

    Affinitiv was founded in 2016.

  • Where is Affinitiv headquartered?

    Affinitiv is headquartered in Buffalo Grove, IL.

  • What is the size of Affinitiv?

    Affinitiv has 800 total employees.

  • What industry is Affinitiv in?

    Affinitiv’s primary industry is Business/Productivity Software.

  • Is Affinitiv a private or public company?

    Affinitiv is a Private company.

  • What is Affinitiv’s current revenue?

    The current revenue for Affinitiv is .

  • How much funding has Affinitiv raised over time?

    Affinitiv has raised $86.3M.

  • Who are Affinitiv’s investors?

    The Riverside Company and CIP Capital have invested in Affinitiv.

  • Who are Affinitiv’s competitors?

    Outsell, PureCars Technologies, iCrossing, Dealertrack, and F&I Express are some of the 39 competitors of Affinitiv.

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