IDify Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 2

  • Investments
  • 1

IDify General Information

Description

Operator of an online platform intended to compile, unify and validate the identity and attributes of real people for marketing, measurement, and personalization purpose. The company's online platform offers marketing identity services by focusing on proprietary data assets and technology, enabling clients to reach the right people through better marketing data and data processing methods.

Contact Information

Website
www.idify.com
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 750 College Road East
  • Suite 201
  • Princeton, NJ 08540
  • United States
Primary Industry
Media and Information Services (B2B)
Acquirer
Adstra
Vertical(s)
Big Data, AdTech, Marketing Tech, TMT
Corporate Office
  • 750 College Road East
  • Suite 201
  • Princeton, NJ 08540
  • United States

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IDify Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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IDify Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of an online platform intended to compile, unify and validate the identity and attributes of real people for ma
Media and Information Services (B2B)
Princeton, NJ

Princeton, NJ
 

North Andover, MA
 
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IDify Competitors (83)

One of IDify’s 83 competitors is Adstra, a Private Equity-Backed company based in Princeton, NJ.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Adstra Private Equity-Backed Princeton, NJ
Semcasting Corporation North Andover, MA
The Nielsen Company Private Equity-Backed New York, NY
GfK Private Equity-Backed Nuremberg, Germany
Claritas Private Equity-Backed Cincinnati, OH
You’re viewing 5 of 83 competitors. Get the full list »

IDify Acquisitions (1)

IDify’s most recent deal was a Merger/Acquisition with Qualia (Business/Productivity Software). The deal was made on 27-Nov-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Qualia (Business/Productivity Software) 27-Nov-2018 Merger/Acquisition Business/Productivity Software
To view IDify’s complete acquisitions history, request access »

IDify FAQs

  • When was IDify founded?

    IDify was founded in 2015.

  • Where is IDify headquartered?

    IDify is headquartered in Princeton, NJ.

  • What industry is IDify in?

    IDify’s primary industry is Media and Information Services (B2B).

  • Is IDify a private or public company?

    IDify is a Private company.

  • What is IDify’s current revenue?

    The current revenue for IDify is .

  • How much funding has IDify raised over time?

    IDify has raised $15M.

  • Who are IDify’s competitors?

    Adstra, Semcasting, The Nielsen Company, GfK, and Claritas are some of the 83 competitors of IDify.

  • When was IDify acquired?

    IDify was acquired on 01-Nov-2018.

  • Who acquired IDify?

    IDify was acquired by Adstra.

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