KK Group Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • IPO Registration

  • Employees
  • 5,363

Employees

  • Latest Deal Type
  • IPO
  • (Announced)

  • Investors
  • 15

KK Group General Information

Description

Operator of trend focused lifestyle retail platforms intended for young consumers and the lifestyle retail industries. The company's offerings include lifestyle goods retail, beauty and personal care products, trendy toys and collectables, pet lifestyle products, offline specialty stores, omni channel retail operations and technology enabled in store experiences, enabling engaging, aesthetic driven, and personalised shopping experiences for Generation Z consumers across China and overseas markets.

Contact Information

Website
www.kkguan.com
Formerly Known As
Dongguan Yide Network Technology Co., Ltd.
Ownership Status
In IPO Registration
Financing Status
Venture Capital-Backed
Corporate Office
  • KK Building
  • Number 35 Yinshan Road, Nancheng District
  • Dongguan, Guangdong 523000
  • China
+86 0769
Primary Industry
Specialty Retail
Other Industries
Internet Retail
Vertical(s)
E-Commerce, TMT, Mobile
Corporate Office
  • KK Building
  • Number 35 Yinshan Road, Nancheng District
  • Dongguan, Guangdong 523000
  • China
+86 0769

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KK Group Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
16. IPO 20-Jan-2023 Announced Generating Revenue
15. Later Stage VC Completed Generating Revenue
14. Later Stage VC (Series F) 04-Jun-2021 Completed Generating Revenue
13. Later Stage VC 06-Aug-2020 Completed Generating Revenue
12. Later Stage VC 10-Jul-2020 Completed Generating Revenue
11. Later Stage VC (Series E) 10-Jul-2020 Completed Generating Revenue
10. Later Stage VC (Series D1) 24-Mar-2020 Completed Generating Revenue
9. Later Stage VC (Series D) 22-Nov-2019 Completed Generating Revenue
8. Secondary Transaction - Private 22-Nov-2019 $6.09M $76.7M Completed Generating Revenue
7. Later Stage VC 17-Nov-2019 $17.5M $76.7M Completed Generating Revenue
To view KK Group’s complete valuation and funding history, request access »

KK Group Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of trend focused lifestyle retail platforms intended for young consumers and the lifestyle retail industries. T
Specialty Retail
Dongguan, China
5,363 As of 2022

Tokyo, Japan
 

Istanbul, Turkey
 
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KK Group Competitors (19)

One of KK Group’s 19 competitors is Rakuten 24, a Corporate Backed or Acquired company based in Tokyo, Japan.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Rakuten 24 Corporate Backed or Acquired Tokyo, Japan
Trendyol Private Equity-Backed Istanbul, Turkey
DHgate.com Venture Capital-Backed Beijing, China
Vipshop Corporate Backed or Acquired Guangzhou, China
AliExpress (China) Corporation Hangzhou Shi, China
You’re viewing 5 of 19 competitors. Get the full list »

KK Group Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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KK Group Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
CITIC Securities Investment Bank Minority
Guolian Minsheng Securities Investment Bank Minority
Harvest Global Investments Asset Manager Minority
JD.com Corporation Minority
Kamet Capital Family Office Minority
You’re viewing 5 of 15 investors. Get the full list »

KK Group Investments (4)

KK Group’s most recent deal was a Corporate with Hunan Explorer. The deal was made on 09-Sep-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Hunan Explorer 09-Sep-2026 Corporate Restaurants and Bars
Yixiang Biotechnology 21-Oct-2025 Early Stage VC Personal Products
Joint Venture (MR. D.I.Y. Holding / KK Group) 26-Feb-2025 Joint Venture General Merchandise Stores
K Plus (Guangdong) 29-Jun-2020 Early Stage VC Business/Productivity Software
To view KK Group’s complete investments history, request access »

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KK Group Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
KKV Supply Chain Malaysia

KK Group FAQs

  • When was KK Group founded?

    KK Group was founded in 2015.

  • Where is KK Group headquartered?

    KK Group is headquartered in Dongguan, China.

  • What is the size of KK Group?

    KK Group has 5,363 total employees.

  • What industry is KK Group in?

    KK Group’s primary industry is Specialty Retail.

  • Is KK Group a private or public company?

    KK Group is a Private company.

  • What is KK Group’s current revenue?

    The current revenue for KK Group is .

  • How much funding has KK Group raised over time?

    KK Group has raised $369M.

  • Who are KK Group’s investors?

    CITIC Securities, Guolian Minsheng Securities, Harvest Global Investments, JD.com, and Kamet Capital are 5 of 15 investors who have invested in KK Group.

  • Who are KK Group’s competitors?

    Rakuten 24, Trendyol, DHgate.com, Vipshop, and AliExpress (China) are some of the 19 competitors of KK Group.

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