Amify Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 50

Employees

  • Latest Deal Type
  • M&A

Amify General Information

Description

Provider of an e-commerce strategy and management services firm intended to help brands optimize their presence, sales, and profitability through unmatched technology, expertise, and scale. The company's platform offers account management, advertising, content creation, supply chain strategy, and analytics, enabling businesses to grow their sales and brand presence through a single, integrated service.

Contact Information

Website
www.goamify.com
Formerly Known As
Potomac River
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 700 West Pete Rose Way
  • Suite 540
  • Cincinnati, OH 45203
  • United States
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Other Commercial Services
Other Retail
Parent Company
Cart.com
Vertical(s)
SaaS, Marketing Tech, E-Commerce
Corporate Office
  • 700 West Pete Rose Way
  • Suite 540
  • Cincinnati, OH 45203
  • United States

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Amify Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 02-Apr-2024 Completed Generating Revenue
3. Later Stage VC (Series B) 23-May-2023 Completed Generating Revenue
2. Later Stage VC (Series A) 12-Jun-2020 $2.2M $8M Completed Generating Revenue
1. Later Stage VC (Series A) 20-Mar-2019 $5.8M $5.8M Completed Generating Revenue
To view Amify’s complete valuation and funding history, request access »

Amify Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B-2
Series B-1
Series A 8,556,146 $0.000100 8% $0.92 $0.92 1x $0.92 28.85%
To view Amify’s complete cap table history, request access »

Amify Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of an e-commerce strategy and management services firm intended to help brands optimize their presence, sales,
Media and Information Services (B2B)
Cincinnati, OH
50 As of 2024

Portland, OR
 

New York, NY
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Amify Competitors (42)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Act-On Software Venture Capital-Backed Portland, OR
Feedvisor Venture Capital-Backed New York, NY
Brevo Venture Capital-Backed Paris, France
Highspot Venture Capital-Backed Seattle, WA
Jungle Scout China Venture Capital-Backed Shenzhen, China
You’re viewing 5 of 42 competitors. Get the full list »

Amify Executive Team (12)

Name Title Board Seat
Christine McCambridge Chief Operating Officer
Lauryn Blair Controller
Ethan McAfee Founder & Chairman
Chris Mehrabi Chief Product Officer & Chief Executive Officer
You’re viewing 4 of 12 executive team members. Get the full list »

Amify Board Members (6)

Name Representing Role Since
Ethan McAfee Amify Founder & Chairman
Kurt Abrahamson Self Board Member & Advisor
You’re viewing 2 of 6 board members. Get the full list »

Amify Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Amify Former Investors (8)

Investor Name Investor Type Holding Investor Since Participating Rounds
CincyTech Venture Capital Minority
Dundee Venture Capital Venture Capital Minority
JobsOhio Growth Capital Venture Capital Minority
Mercury Fund Venture Capital Minority
Nigel Morris Angel (individual) Minority
You’re viewing 5 of 8 investors. Get the full list »

Ready to get started?

Request a free trial

Amify FAQs

  • When was Amify founded?

    Amify was founded in 2010.

  • Who is the founder of Amify?

    Ethan McAfee is the founder of Amify.

  • Who is the CEO of Amify?

    Chris Mehrabi is the CEO of Amify.

  • Where is Amify headquartered?

    Amify is headquartered in Cincinnati, OH.

  • What is the size of Amify?

    Amify has 50 total employees.

  • What industry is Amify in?

    Amify’s primary industry is Media and Information Services (B2B).

  • Is Amify a private or public company?

    Amify is a Private company.

  • What is Amify’s current revenue?

    The current revenue for Amify is .

  • How much funding has Amify raised over time?

    Amify has raised $17.7M.

  • Who are Amify’s investors?

    CincyTech, Dundee Venture Capital, JobsOhio Growth Capital, Mercury Fund, and Nigel Morris are 5 of 8 investors who have invested in Amify.

  • Who are Amify’s competitors?

    Act-On Software, Feedvisor, Brevo, Highspot, and Jungle Scout China are some of the 42 competitors of Amify.

  • When was Amify acquired?

    Amify was acquired on 02-Apr-2024.

  • Who acquired Amify?

    Amify was acquired by Cart.com.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »