Telus is one of the big three wireless service providers in Canada, with its 9 million subscribers nationwide constituting almost 30% of the total market. It is also the ILEC (incumbent local exchange carrier; the legacy telephone provider) in the western Canadian provinces of British Columbia and Alberta, where it provides Internet, television, and landline phone services. It also has a small wireline presence in eastern Quebec. In recent years Telus has moved to bring fiber to the home over most of its wireline footprint as it upgrades its legacy copper network, leaving it able to compete on more equal footing with cable providers. Wireless is the more profitable of Telus' two segments and its proportion of total sales--above 50% since 2010--has consistently grown over the last decade.