eLong Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 4,222

Employees

  • Latest Deal Type
  • Merger of Eq.

  • Financing Rounds
  • 8

  • Investments
  • 9

eLong General Information

Description

Provider of mobile and online accommodation reservation services. The company offers an online platform for travel information and the ability to book accommodation rooms, transportation tickets, and other services utilizing mobile and web technology, and customer service centers to business and leisure travelers.

Contact Information

Website
www.elong.com
Ownership Status
Acquired/Merged
Financing Status
Corporate Backed or Acquired
Corporate Office
  • Building A, Office Service Area, Wanquanhe Road
  • Binhu New District
  • Hefei, Anhui
  • China
Primary Industry
Internet Retail
Other Industries
Other Services (B2C Non-Financial)
Media and Information Services (B2B)
Acquirer
Tongcheng Travel Holdings
Former Stock Listing
LONG
Corporate Office
  • Building A, Office Service Area, Wanquanhe Road
  • Binhu New District
  • Hefei, Anhui
  • China

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eLong Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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eLong Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of mobile and online accommodation reservation services. The company offers an online platform for travel infor
Internet Retail
Hefei, China
4,222 As of 2015

Beijing, China
 

Shanghai, China
 
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eLong Competitors (4)

One of eLong’s 4 competitors is Qyer, a Private Equity-Backed company based in Beijing, China.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Qyer Private Equity-Backed Beijing, China
Dianping Formerly VC-backed Shanghai, China
WagJag Formerly PE-Backed Toronto, Canada
Groupon Formerly VC-backed Chicago, IL
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eLong Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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eLong Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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eLong Investments & Acquisitions (9)

eLong’s most recent deal was a Merger/Acquisition with New Pay for . The deal was made on 24-Sep-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
New Pay 24-Sep-2025 Merger/Acquisition Other Financial Services
Tongcheng Tourism 08-Dec-2023 Merger/Acquisition Media and Information Services (B2B)
eLong Hotel Technology 05-Dec-2023 Later Stage VC Internet Retail
eLong Hotel Technology 28-Sep-2022 Corporate Internet Retail
Guangdong Tongcheng Chuangyou 13-May-2022 Merger/Acquisition Other Restaurants, Hotels and Leisure
You’re viewing 5 of 9 investments and acquisitions. Get the full list »

eLong Exits (2)

eLong’s most recent exit was on 05-Dec-2023 from eLong Hotel Technology. The exit was categorized as with 2 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
eLong Hotel Technology 05-Dec-2023 Completed
  • 2 buyers
eLong Hotel Technology 28-Sep-2022 Corporate Completed
To view eLong’s complete exits history, request access »

eLong Affiliates

Subsidiaries (5)

Name Industry Location Year Founded
Tongcheng Tourism Beijing, China 2013
Guangdong Tongcheng Chuangyou Guangzhou, China 2009
New Pay Haikou, China 2008
Xinwang Computer Technology Shanghai, China 2001
eLong Investment China

eLong FAQs

  • When was eLong founded?

    eLong was founded in 1999.

  • Where is eLong headquartered?

    eLong is headquartered in Hefei, China.

  • What is the size of eLong?

    eLong has 4,222 total employees.

  • What industry is eLong in?

    eLong’s primary industry is Internet Retail.

  • Is eLong a private or public company?

    eLong is a Private company.

  • What is eLong’s current revenue?

    The current revenue for eLong is .

  • How much funding has eLong raised over time?

    eLong has raised $133M.

  • Who are eLong’s investors?

    Billable Development, Blue Ridge Limited Partnership, Broadband Capital Management, Expedia Group, and General Atlantic are 5 of 17 investors who have invested in eLong.

  • Who are eLong’s competitors?

    Qyer, Dianping, WagJag, and Groupon are competitors of eLong.

  • When was eLong acquired?

    eLong was acquired on 29-Dec-2017.

  • Who acquired eLong?

    eLong was acquired by Tongcheng Travel Holdings.

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