Tapjoy Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 194

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $400M

Tapjoy General Information

Description

Developer of a mobile advertising and app monetization platform built to drive brand awareness, engagement and growth. The company's platform helps the publishers to monetize their social applications, online merchants to generate leads and increase conversions and advertisers to reach their target consumers, enabling users to utilize segmentation and predictive analytics to drive and optimize revenue.

Contact Information

Website
www.tapjoy.com
Formerly Known As
Offerpal Media
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 353 Sacramento Street
  • 6th Floor
  • San Francisco, CA 94111
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
ironSource
Vertical(s)
Big Data, AdTech, Marketing Tech, Mobile
Corporate Office
  • 353 Sacramento Street
  • 6th Floor
  • San Francisco, CA 94111
  • United States
+1 (415)

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Tapjoy Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Merger/Acquisition 10-Jan-2022 $400M Completed Profitable
11. Secondary Transaction - Private 01-Feb-2021 Completed Generating Revenue
10. Debt - General 01-Jan-2020 Completed Generating Revenue
9. Secondary Transaction - Private 01-Feb-2019 Completed Generating Revenue
8. Later Stage VC (Series E) 01-Feb-2016 Completed Generating Revenue
7. Mezzanine 01-Jul-2014 Completed Generating Revenue
6. Debt - General 01-Jan-2014 Completed Generating Revenue
5. Secondary Transaction - Private 07-Feb-2013 Completed Generating Revenue
4. Later Stage VC (Series D) 07-Jul-2011 $30M $64.7M Completed Generating Revenue
3. Later Stage VC (Series C) 06-Jan-2011 $15M $34.7M Completed Generating Revenue
To view Tapjoy’s complete valuation and funding history, request access »

Tapjoy Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series E
Series D
Series C
Series B 12,040,000 $0.000100 8% $1.25 $1.25 1x $1.25 6.14%
Series A 25,986,599 $0.000100 8% $0.18 $0.18 1x $0.18 13.24%
To view Tapjoy’s complete cap table history, request access »

Tapjoy Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a mobile advertising and app monetization platform built to drive brand awareness, engagement and growth. T
Business/Productivity Software
San Francisco, CA
194 As of 2022

San Francisco, CA
 

New York, NY
 
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Tapjoy Competitors (66)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Chartboost Formerly VC-backed San Francisco, CA
AppLift Formerly VC-backed New York, NY
Swrve Formerly VC-backed San Francisco, CA
Remerge Venture Capital-Backed Berlin, Germany
Aarki Venture Capital-Backed San Francisco, CA
You’re viewing 5 of 66 competitors. Get the full list »

Tapjoy Patents

  • 14

    Total Documents Applications and Grants

  • Total Patents Families

  • 4

    Granted

  • Pending

  • Expiring in next 12 mo

Tapjoy Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-2941748-A1 Completing mobile app conversions Active 03-Jan-2013
EP-2941748-B1 Completing mobile app conversions Active 03-Jan-2013
CA-2861200-A1 Recommending virtual reward offers and awarding virtual rewards Inactive 15-Jan-2012
EP-2805248-A1 Recommending virtual reward offers and awarding virtual rewards Inactive 15-Jan-2012
US-20130185133-A1 Recommending virtual reward offers and awarding virtual rewards Inactive 15-Jan-2012 G06Q30/0224
To view Tapjoy’s complete patent history, request access »

Tapjoy Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Tapjoy Former Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
ESO Fund Venture Capital Minority
Global Brain Venture Capital Minority
Hercules Capital Lender/Debt Provider Minority
HighGear Ventures Venture Capital Minority
Iconica Partners Venture Capital Minority
You’re viewing 5 of 14 investors. Get the full list »

Tapjoy Investments & Acquisitions (6)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Tapdaq 13-Nov-2018 Business/Productivity Software
5 Rocks 05-Aug-2014 Application Software
Viximo 31-Jul-2012 Social/Platform Software
Digital Harmony Games 19-Sep-2011 Entertainment Software
Appstrip 09-Nov-2010 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

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Tapjoy Subsidiaries (1)

Company Name Industry Location Founded
5 Rocks Application Software Seoul, South Korea
To view Tapjoy’s complete subsidiaries history, request access »

Tapjoy Exits (2)

Company Name Exit Date Exit Type Exit Size Status Buyers
Viximo 31-Jul-2012 Completed
Digital Harmony Games 19-Sep-2011 Angel (individual) Completed
To view Tapjoy’s complete exits history, request access »

Tapjoy FAQs

  • When was Tapjoy founded?

    Tapjoy was founded in 2007.

  • Who is the founder of Tapjoy?

    Mitchell Liu and Lee Linden are the founders of Tapjoy.

  • Where is Tapjoy headquartered?

    Tapjoy is headquartered in San Francisco, CA.

  • What is the size of Tapjoy?

    Tapjoy has 194 total employees.

  • What industry is Tapjoy in?

    Tapjoy’s primary industry is Business/Productivity Software.

  • Is Tapjoy a private or public company?

    Tapjoy is a Private company.

  • What is the current valuation of Tapjoy?

    The current valuation of Tapjoy is .

  • What is Tapjoy’s current revenue?

    The current revenue for Tapjoy is .

  • How much funding has Tapjoy raised over time?

    Tapjoy has raised $138M.

  • Who are Tapjoy’s investors?

    ESO Fund, Global Brain, Hercules Capital, HighGear Ventures, and Iconica Partners are 5 of 14 investors who have invested in Tapjoy.

  • Who are Tapjoy’s competitors?

    Chartboost, AppLift, Swrve, Remerge, and Aarki are some of the 66 competitors of Tapjoy.

  • When was Tapjoy acquired?

    Tapjoy was acquired on 10-Jan-2022.

  • Who acquired Tapjoy?

    Tapjoy was acquired by ironSource.

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