Birks Group Inc is a part of the leisure industry. It is a North American prestige jewelry brand which designs, develops, produces and retails fine jewelry, timepieces, and gifts. It functions through Birks brand jewelry stores located in Canada and the United States. As a prestige jeweler, its jewelry products are made of 18 karat gold, platinum or sterling silver, with or without precious gemstones. The company's revenue is derived from its store sales in the United States.