GroundTruth Overview

  • Year Founded
  • 2001

Year Founded

  • Status
  • Private

  • Employees
  • 358

Employees

  • Latest Deal Type
  • Debt - PPP

  • Latest Deal Amount
  • $5.7M

  • Investors
  • 13

GroundTruth General Information

Description

Operator of a location-based marketing and advertising technology company intended to help understand the audience and drive outcomes that matter. The company offers in-store visitation insights by market, brand, and specific competitors, enabling marketers to boost brand awareness, drive website and in-store visits, and increase sales.

Contact Information

Website
www.groundtruth.com
Formerly Known As
xAd, V Enable
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • One World Trade
  • 60th Floor
  • New York, NY 10007
  • United States
+1 (888)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
AdTech, Marketing Tech, TMT, Mobile
Corporate Office
  • One World Trade
  • 60th Floor
  • New York, NY 10007
  • United States
+1 (888)

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GroundTruth Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Debt - PPP 15-Apr-2020 $5.7M Completed Generating Revenue
12. Mezzanine 01-Nov-2019 Completed Generating Revenue
11. Secondary Transaction - Private 18-Apr-2019 Completed Generating Revenue
10. Later Stage VC (Series F) 11-Jul-2018 Completed Generating Revenue
9. Later Stage VC (Series E) 31-Oct-2016 Completed Generating Revenue
8. Later Stage VC (Series D) 04-Sep-2014 Completed Generating Revenue
7. Accelerator/Incubator Completed Startup
6. Later Stage VC (Series C) 13-Dec-2011 Completed Startup
5. Later Stage VC (Series B) 13-Oct-2010 $19.3M $31M Completed Startup
4. Later Stage VC 01-Aug-2008 $3M $11.7M Completed Startup
To view GroundTruth’s complete valuation and funding history, request access »

GroundTruth Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series F
Series E
Series D
Series C
Series B1 138,564,760 $0.001000 8% $0.03 $0.03 1x $0.03 13.68%
Series A1 399,628,286 $0.001000 8% $0.04 $0.04 1x $0.04 39.45%
To view GroundTruth’s complete cap table history, request access »

GroundTruth Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a location-based marketing and advertising technology company intended to help understand the audience and d
Media and Information Services (B2B)
New York, NY
358 As of 2025

Santa Monica, CA
 

Atlanta, GA
 
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GroundTruth Competitors (85)

One of GroundTruth’s 85 competitors is MomentFeed, a Private Equity-Backed company based in Santa Monica, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
MomentFeed Private Equity-Backed Santa Monica, CA
Cardlytics(PIG) Formerly VC-backed Atlanta, GA
VDX.tv Formerly PE-Backed Emeryville, CA
Vistar Media Formerly PE-Backed New York, NY
Moasis Formerly VC-backed Austin, TX
You’re viewing 5 of 85 competitors. Get the full list »

GroundTruth Patents

  • 142

    Total Documents Applications and Grants

  • Total Patents Families

  • 103

    Granted

  • 6

    Pending

  • Expiring in next 12 mo

GroundTruth Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20220303720-A1 System and method of forecasting based on periodical sketching of big data of observations Active 20-Mar-2021
US-11622229-B2 System and method of forecasting based on periodical sketching of big data of observations Active 20-Mar-2021
JP-2022079394-A System and method for predicting targeted location events Pending 03-Feb-2020
JP-2021120855-A System and method for pacing information campaign based on predicted and observed location event Pending 22-Jan-2020
US-20210127232-A1 Systems and methods for location tracking using dynamically generated geo data Active 24-Oct-2019 H04W4/029
To view GroundTruth’s complete patent history, request access »

GroundTruth Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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GroundTruth Investors (13)

Investor Name Investor Type Holding Investor Since Participating Rounds
Horizon Technology Finance BDC Business Development Company Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
M12 Corporate Venture Capital Minority
You’re viewing 5 of 13 investors. Get the full list »

GroundTruth Acquisitions (4)

GroundTruth’s most recent deal was a Merger/Acquisition with Addy (New York). The deal was made on 30-Mar-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Addy (New York) 30-Mar-2021 Merger/Acquisition Media and Information Services (B2B)
WeatherBug 14-Nov-2016 Merger/Acquisition Publishing
NimbusBase 28-Feb-2015 Merger/Acquisition Application Software
Go2 Media 08-Mar-2011 Merger/Acquisition Information Services (B2C)
To view GroundTruth’s complete acquisitions history, request access »

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GroundTruth Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Addy (New York) New York, NY 2016
WeatherBug Germantown, MD 1993

GroundTruth FAQs

  • When was GroundTruth founded?

    GroundTruth was founded in 2001.

  • Where is GroundTruth headquartered?

    GroundTruth is headquartered in New York, NY.

  • What is the size of GroundTruth?

    GroundTruth has 358 total employees.

  • What industry is GroundTruth in?

    GroundTruth’s primary industry is Media and Information Services (B2B).

  • Is GroundTruth a private or public company?

    GroundTruth is a Private company.

  • What is GroundTruth’s current revenue?

    The current revenue for GroundTruth is .

  • How much funding has GroundTruth raised over time?

    GroundTruth has raised $160M.

  • Who are GroundTruth’s investors?

    Horizon Technology Finance BDC, , , , and M12 are 5 of 13 investors who have invested in GroundTruth.

  • Who are GroundTruth’s competitors?

    MomentFeed, Cardlytics(PIG), VDX.tv, Vistar Media, and Moasis are some of the 85 competitors of GroundTruth.

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