Basis Technologies (Business/Productivity Software) Overview

  • Year Founded
  • 2001

Year Founded

  • Status
  • Private

  • Employees
  • 900

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $3.6M

  • Investors
  • 10

Basis Technologies (Business/Productivity Software) General Information

Description

Developer of a digital advertising automation platform designed to streamline and unify media operations across programmatic, direct, search, and social channels. The company's platform offers centralized workflows, automated planning and reporting, and integrated data tools that help boost media, team, and business performance, enabling advertisers, agencies, and enterprises to increase efficiency, reduce manual tasks, and make informed campaign decisions.

Contact Information

Website
www.basis.com
Formerly Known As
Centro, Integrent
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 11 East Madison Street
  • 6th Floor
  • Chicago, IL 60602
  • United States
+1 (844)
Primary Industry
Business/Productivity Software
Other Industries
Software Development Applications
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech
Corporate Office
  • 11 East Madison Street
  • 6th Floor
  • Chicago, IL 60602
  • United States
+1 (844)

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Basis Technologies (Business/Productivity Software) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Later Stage VC 22-Nov-2023 $3.6M Completed Generating Revenue
4. IPO 03-Nov-2022 Cancelled Generating Revenue
3. Later Stage VC Completed Generating Revenue
2. Later Stage VC (Series B) 20-May-2015 $30M $55M Completed Generating Revenue
1. Later Stage VC (Series A) 04-Jan-2011 $25M $25M Completed Generating Revenue
To view Basis Technologies (Business/Productivity Software)’s complete valuation and funding history, request access »

Basis Technologies (Business/Productivity Software) Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
To view Basis Technologies (Business/Productivity Software)’s complete cap table history, request access »

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Basis Technologies (Business/Productivity Software) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a digital advertising automation platform designed to streamline and unify media operations across programm
Business/Productivity Software
Chicago, IL
900 As of 2024

San Francisco, CA
 

Denver, CO
 
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Basis Technologies (Business/Productivity Software) Competitors (30)

One of Basis Technologies (Business/Productivity Software)’s 30 competitors is NextRoll, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA
Choozle Private Equity-Backed Denver, CO
Admedo Formerly VC-backed London, United Kingdom
Criteo Formerly VC-backed Paris, France
StackAdapt Private Equity-Backed Toronto, Canada
You’re viewing 5 of 30 competitors. Get the full list »

Basis Technologies (Business/Productivity Software) Patents

  • 11

    Total Documents Applications and Grants

  • Total Patents Families

  • 8

    Granted

  • 1

    Pending

  • Expiring in next 12 mo

Basis Technologies (Business/Productivity Software) Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20220405819-A1 System and method for integrating communication channels Pending 18-Jun-2021
US-10252449-B1 Rotational molding with pre-formed shapes Active 23-Jan-2015
US-20130033055-A1 Multi-purpose vehicle Active 04-Aug-2011
US-8939490-B2 Reconfigurable cargo bed Inactive 04-Aug-2011
US-20080145582-A1 Multi-layer rotationally molded low permeation vessels and method for manufacture thereof Active 15-Dec-2006 B29C41/003
To view Basis Technologies (Business/Productivity Software)’s complete patent history, request access »

Basis Technologies (Business/Productivity Software) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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Basis Technologies (Business/Productivity Software) Investors (10)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
NB Private Equity Partners PE/Buyout Minority
You’re viewing 5 of 10 investors. Get the full list »

Basis Technologies (Business/Productivity Software) Investments & Acquisitions (6)

Basis Technologies (Business/Productivity Software)’s most recent deal was a Later Stage VC with Soul Parking for . The deal was made on 06-Jan-2025.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Soul Parking 06-Jan-2025 Later Stage VC Business/Productivity Software
QuanticMind 24-Feb-2021 Merger/Acquisition Business/Productivity Software
Yazle 02-Sep-2015 Early Stage VC Media and Information Services (B2B)
GraphScience 23-Jul-2015 Merger/Acquisition Media and Information Services (B2B)
SiteScout (Advertising) 05-Nov-2013 Merger/Acquisition Media and Information Services (B2B)
You’re viewing 5 of 6 investments and acquisitions. Get the full list »

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Basis Technologies (Business/Productivity Software) Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
SiteScout (Malware) Seattle, WA 2006

Basis Technologies (Business/Productivity Software) FAQs

  • When was Basis Technologies (Business/Productivity Software) founded?

    Basis Technologies (Business/Productivity Software) was founded in 2001.

  • Where is Basis Technologies (Business/Productivity Software) headquartered?

    Basis Technologies (Business/Productivity Software) is headquartered in Chicago, IL.

  • What is the size of Basis Technologies (Business/Productivity Software)?

    Basis Technologies (Business/Productivity Software) has 900 total employees.

  • What industry is Basis Technologies (Business/Productivity Software) in?

    Basis Technologies (Business/Productivity Software)’s primary industry is Business/Productivity Software.

  • Is Basis Technologies (Business/Productivity Software) a private or public company?

    Basis Technologies (Business/Productivity Software) is a Private company.

  • What is Basis Technologies (Business/Productivity Software)’s current revenue?

    The current revenue for Basis Technologies (Business/Productivity Software) is .

  • How much funding has Basis Technologies (Business/Productivity Software) raised over time?

    Basis Technologies (Business/Productivity Software) has raised $58.6M.

  • Who are Basis Technologies (Business/Productivity Software)’s investors?

    , , , , and NB Private Equity Partners are 5 of 10 investors who have invested in Basis Technologies (Business/Productivity Software).

  • Who are Basis Technologies (Business/Productivity Software)’s competitors?

    NextRoll, Choozle, Admedo, Criteo, and StackAdapt are some of the 30 competitors of Basis Technologies (Business/Productivity Software).

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