HubSpot Inc. is a provider of cloud-based marketing and sales software solutions to mid-market businesses that are delivered through its centralized platform, which allows businesses to create personalized interactions with customers through emails and social media alerts. Its solutions include social media, search engine optimization, blogging, website content management, marketing automation, and data analytics capabilities. The company derives revenue from subscription fees to its solutions that are typically sold on an annual basis. A majority of the firm's revenue is generated in the Americas, but it also has a presence in the Europe and Asia-Pacific regions.