Taboola Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Public

  • Employees
  • 2,000

Employees

  • Stock Symbol
  • TBLA

Stock Symbol

  • Investments
  • 8

  • Share Price
  • $2.24
  • (As of Friday Closing)

Taboola General Information

Description

Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizable events for advertisers while generating yield for publisher websites. Taboola competes with Google and other advertising networks that display stories and products on websites. The company was founded in 2007 in Israel. It acquired Connexity, a retail advertising network, in 2021, and entered a partnership with Yahoo in 2022, in which it acquired exclusive native advertising rights over Yahoo digital properties in exchange for a 25% equity stake in the company.

Contact Information

Website
www.taboola.com
Ownership Status
Publicly Held
Financing Status
Formerly VC-backed
Corporate Office
  • 16 Madison Square West
  • 7th Floor
  • New York, NY 10010
  • United States
+1 (212)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Stock Exchange
NAS
Vertical(s)
Marketing Tech
Corporate Office
  • 16 Madison Square West
  • 7th Floor
  • New York, NY 10010
  • United States
+1 (212)

Taboola Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Taboola Stock Performance

As of 13-Nov-2026, Taboola’s stock price is $2.24. Its current market cap is $594M with 266M shares.

(As of Friday Closing)

Stock Price Previous Close 52 wk Range Market Cap Shares Average Volume EPS
$2.24 $2.13 $1.92 - $5.71 $594M 266M 2.15M $0.46

Taboola Financials Summary

As of 30-Sep-2026, Taboola has a trailing 12-month revenue of $1.93B.

In Thousands,
USD 		TTM 30-Sep-2026 FY 2025 31-Dec-2025 FY 2024 31-Dec-2024 FY 2023 31-Dec-2023
EV 932,072 1,381,871 1,222,843 1,502,437
Revenue 1,927,793 1,912,040 1,766,220 1,439,685
EBITDA 195,920 120,944 126,845 32,775
Net Income 131,883 42,284 (3,760) (82,040)
Total Assets 1,541,090 1,609,839 1,718,658 1,707,802
Total Debt 154,689 194,090 180,894 214,878
Public Fundamental Data provided by Morningstar, Inc. disclaimer

Taboola Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Taboola Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Taboola is a performance-based native advertising network designed to improve click-through rates and increase monetizab
Media and Information Services (B2B)
New York, NY
2,000 As of 2025

New York, NY
 

New York, NY
 
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Taboola Competitors (44)

One of Taboola’s 44 competitors is Outbrain, a Formerly PE-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Outbrain Formerly PE-Backed New York, NY
Integral Ad Science Private Equity-Backed New York, NY
PubMatic Formerly VC-backed Redwood City, CA
Magnite Formerly VC-backed New York, NY
Digital Turbine Corporation Austin, TX
You’re viewing 5 of 44 competitors. Get the full list »

Taboola Patents

  • 89

    Total Documents Applications and Grants

  • Total Patents Families

  • 69

    Granted

  • 7

    Pending

  • Expiring in next 12 mo

Taboola Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20260099563-A1 Content inventory management user interface Pending 08-Oct-2024
US-20260099562-A1 System and method for dynamic content inventory management Pending 08-Oct-2024
US-20260099557-A1 Updating cms-agnostic content inventory Pending 08-Oct-2024
US-12754662-B2 Generating and utilizing webpage policies Active 30-May-2024
US-20250370599-A1 Generating and utilizing webpage policies Pending 30-May-2024 G06F40/14
To view Taboola’s complete patent history, request access »

Taboola Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Taboola Acquisitions (8)

Taboola’s most recent deal was a Merger/Acquisition with Dianomi for . The deal was made on 18-Sep-2026.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Dianomi 18-Sep-2026 Merger/Acquisition Media and Information Services (B2B)
Yusp 12-Jul-2022 Merger/Acquisition Business/Productivity Software
Connexity 01-Sep-2021 Merger/Acquisition Media and Information Services (B2B)
ION Acquisition Corp 1 30-Jun-2021 Merger/Acquisition Special Purpose Acquisition Company (SPAC)
Celltick (Start Division) 04-Mar-2019 Merger/Acquisition Business/Productivity Software
You’re viewing 5 of 8 acquisitions. Get the full list »

Taboola ESG

Risk Overview

Risk Rating

Updated November, 04, 2026

31.9 | High Risk

Risk Scale

A lower score indicates better sustainability

Negl

0-10

Low

10-20

Med

20-30

High

30-40

Severe

40+

Exposure

Exposure refers to the extent to which a company is exposed to different material ESG issues

Management

Management is related to actions taken to manage ESG issues

Peers Analysis

Peer performance insights compare the company’s ESG performance to the performance of selected peers to help inform future ESG decisions and drive internal performance improvements.

Global

Covered Companies

of 13,585

Rank

Percentile

Software & Services

Industry

of 898

Rank

Percentile

Internet Software and Services

Subindustry

of 177

Rank

Percentile

To view Taboola’s complete esg history, request access »

Taboola Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Connexity Santa Monica, CA 1996

Taboola FAQs

  • When was Taboola founded?

    Taboola was founded in 2007.

  • Where is Taboola headquartered?

    Taboola is headquartered in New York, NY.

  • What is the size of Taboola?

    Taboola has 2,000 total employees.

  • What industry is Taboola in?

    Taboola’s primary industry is Media and Information Services (B2B).

  • Is Taboola a private or public company?

    Taboola is a Public company.

  • What is Taboola’s stock symbol?

    The ticker symbol for Taboola is TBLA.

  • What is the current stock price of Taboola?

    As of 13-Nov-2026 the stock price of Taboola is $2.24.

  • What is the current market cap of Taboola?

    The current market capitalization of Taboola is $594M.

  • What is Taboola’s current revenue?

    The trailing twelve month revenue for Taboola is $1.93B.

  • Who are Taboola’s competitors?

    Outbrain, Integral Ad Science, PubMatic, Magnite, and Digital Turbine are some of the 44 competitors of Taboola.

  • What is Taboola’s annual earnings per share (EPS)?

    Taboola’s EPS for 12 months was $0.46.

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