Privy Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 40

Employees

  • Latest Deal Type
  • M&A

Privy General Information

Description

Developer of a web marketing platform designed to enable marketers to build customer relationships. The company's platform helps online stores and publishers improve their on-site conversion through customizable pop-ups, banners, flyouts, spin-to-win wheels, and bars, enabling clients to grow their businesses in revenue.

Contact Information

Website
www.privy.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 6 Liberty Square
  • PMB 6112
  • Boston, MA 02109
  • United States
+1 (617)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 6 Liberty Square
  • PMB 6112
  • Boston, MA 02109
  • United States
+1 (617)

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Privy Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 04-Jun-2021 Completed Generating Revenue
7. Debt - PPP 28-Apr-2020 Completed Generating Revenue
6. Later Stage VC (Series A) 25-Oct-2018 Completed Generating Revenue
5. Seed Round 25-Oct-2017 Completed Generating Revenue
4. Product Crowdfunding 01-Sep-2014 Completed Startup
3. Seed Round 03-Jul-2013 Completed Startup
2. Seed Round 03-Apr-2012 $330K $330K Completed Startup
1. Accelerator/Incubator 11-Oct-2011 Completed Startup
To view Privy’s complete valuation and funding history, request access »

Privy Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A
Seed 2
Seed 719,719 $0.001000 $3.16 $3.16 1x $3.16 13.29%
To view Privy’s complete cap table history, request access »

Privy Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a web marketing platform designed to enable marketers to build customer relationships. The company's platfo
Business/Productivity Software
Boston, MA
40 As of 2025

San Francisco, CA
 

Boise, ID
 
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Privy Competitors (77)

One of Privy’s 77 competitors is Swrve, a Formerly VC-backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Swrve Formerly VC-backed San Francisco, CA
ConvertKit Venture Capital-Backed Boise, ID
Punchh Formerly VC-backed Austin, TX
Bluecore Venture Capital-Backed New York, NY
Convert Formerly VC-backed Covina, CA
You’re viewing 5 of 77 competitors. Get the full list »

Privy Patents

Privy Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20120259711-A1 Methods and systems for merchant-centric promotion generation and targeted publishing Inactive 08-Apr-2011

Privy Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Privy Former Investors (27)

Investor Name Investor Type Holding Investor Since Participating Rounds
3Spoke Capital Secondary Buyer Minority
500 Global Accelerator/Incubator Minority
Accomplice VC Venture Capital Minority
Amish Shah Angel (individual) Minority
Atlas Venture Venture Capital Minority
You’re viewing 5 of 27 investors. Get the full list »

Privy Investments (2)

Privy’s most recent deal was a Early Stage VC with EcoCart for . The deal was made on 01-Mar-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
EcoCart 01-Mar-2023 Early Stage VC Environmental Services (B2B)
Malomo 22-Mar-2021 Seed Round Business/Productivity Software
To view Privy’s complete investments history, request access »

Privy FAQs

  • When was Privy founded?

    Privy was founded in 2010.

  • Where is Privy headquartered?

    Privy is headquartered in Boston, MA.

  • What is the size of Privy?

    Privy has 40 total employees.

  • What industry is Privy in?

    Privy’s primary industry is Business/Productivity Software.

  • Is Privy a private or public company?

    Privy is a Private company.

  • What is Privy’s current revenue?

    The current revenue for Privy is .

  • How much funding has Privy raised over time?

    Privy has raised $8.45M.

  • Who are Privy’s investors?

    3Spoke Capital, 500 Global, Accomplice VC, Amish Shah, and Atlas Venture are 5 of 27 investors who have invested in Privy.

  • Who are Privy’s competitors?

    Swrve, ConvertKit, Punchh, Bluecore, and Convert are some of the 77 competitors of Privy.

  • When was Privy acquired?

    Privy was acquired on 04-Jun-2021.

  • Who acquired Privy?

    Privy was acquired by Attentive.

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