The Kantar Group Overview
- Year Founded
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1993
- Status
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Private
- Employees
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25,000
- Latest Deal Type
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M&A
- (Rumor/Speculation)
- Financing Rounds
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14
- Investments
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20
The Kantar Group General Information
Description
Provider of market research services intended to serve the automotive, fast-moving goods, energy, and financial sectors. The company specializes in offering analytics, brand growth, consultancy, comprehensive research, and insights, thereby helping its clients predict consumer behaviour and optimize priorities for growth.
Contact Information
Website
www.kantar.comCorporate Office
- Vivo Building, 30 Stamford Street
- London SE1 9LQ
- England, United Kingdom
Corporate Office
- Vivo Building, 30 Stamford Street
- London SE1 9LQ
- England, United Kingdom
The Kantar Group Timeline
The Kantar Group Valuation & Funding
| Deal Type | Date | Amount | Valuation/ EBITDA |
Post-Val | Status | Debt |
|---|
The Kantar Group Comparisons
Industry
Financing
Details
The Kantar Group Competitors (38)
One of The Kantar Group’s 38 competitors is Circana, a Private Equity-Backed company based in Chicago, IL.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Circana | Private Equity-Backed | Chicago, IL | ||||
| Euromonitor International | Corporation | London, United Kingdom | ||||
| B2B International | Corporate Backed or Acquired | London, United Kingdom | ||||
| Constellation Research | Formerly Angel backed | Cupertino, CA | ||||
| GfK | Private Equity-Backed | Nuremberg, Germany |
News about The Kantar Group
Dive into recent articles by PitchBook offering invaluable insights and context.
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NEWS | Apr 1, 2025
IK Partners closes its largest fund yet on €3.3B
IK Partners is one of four European mid-market PE funds firms to close a fund over the past two weeks.
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NEWS | Jan 20, 2025
Bain-backed Kantar sells unit to HIG Capital in $1B deal
Kantar Media transitions to HIG Capital ownership as PE investment in media services grows.
The Kantar Group Patents
The Kantar Group Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20250071376-A1 | Systems and method of detecting television state based on machine learning | Pending | 21-Aug-2023 | ||
| US-20250005097-A1 | Twinning based on machine learning ranking | Pending | 27-Jun-2023 | ||
| GB-201504312-D0 | A user behaviour network monitoring device, method and system | Inactive | 13-Mar-2015 | ||
| US-10332145-B2 | Techniques for co-usage adjustment of audience verification | Active | 06-May-2014 | ||
| US-20150324837-A1 | Techniques for co-usage adjustment of audience verification | Active | 06-May-2014 | G06Q30/0242 |
The Kantar Group Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
The Kantar Group Investors
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Contact Info |
|---|
The Kantar Group Investments & Acquisitions (20)
The Kantar Group’s most recent deal was a Buyout/LBO with Kauza. The deal was made on 09-Dec-2022.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Kauza | 09-Dec-2022 | Buyout/LBO | Media and Information Services (B2B) | ||
| StepUp RGM | 01-Aug-2022 | Buyout/LBO | IT Consulting and Outsourcing | ||
| Qmee | 01-Jun-2022 | Buyout/LBO | Other Financial Services | ||
| Blackwood Seven | 25-Apr-2022 | Buyout/LBO | Business/Productivity Software | ||
| MindIT | 17-Jan-2022 | Buyout/LBO | Business/Productivity Software |
The Kantar Group Exits (4)
The Kantar Group’s most recent exit was on 30-Oct-2014 from CVDM Solutions. The exit was categorized as .
| Company Name | Exit Date | Exit Type | Exit Size | Status | Buyers |
|---|---|---|---|---|---|
| CVDM Solutions | 30-Oct-2014 | Completed |
|
||
| Enprecis (Acquired) | 20-Nov-2012 | Completed |
|
||
| Affectiva | 19-Jul-2011 | Completed |
|
||
| SRDS | 01-Jan-2002 | Merger/Acquisition | Completed |
The Kantar Group Affiliates
Subsidiaries (8)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Kauza | Copenhagen, Denmark | 2020 | |
| Blackwood Seven | Copenhagen, Denmark | 2013 | |
| Qmee | Reading, United Kingdom | 2010 | |
| MeMo2 | Amsterdam, Netherlands | 2004 | |
| Kantar Worldpanel | London, United Kingdom | 1996 |
The Kantar Group FAQs
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When was The Kantar Group founded?
The Kantar Group was founded in 1993.
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Where is The Kantar Group headquartered?
The Kantar Group is headquartered in London, United Kingdom.
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What is the size of The Kantar Group?
The Kantar Group has 25,000 total employees.
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What industry is The Kantar Group in?
The Kantar Group’s primary industry is Media and Information Services (B2B).
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Is The Kantar Group a private or public company?
The Kantar Group is a Private company.
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What is The Kantar Group’s current revenue?
The current revenue for The Kantar Group is .
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How much funding has The Kantar Group raised over time?
The Kantar Group has raised $2.29B.
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Who are The Kantar Group’s investors?
Ergo Partners, SilverTree Equity, Theorica Holdings, Bain Capital, and Canson Capital Partners are 5 of 7 investors who have invested in The Kantar Group.
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Who are The Kantar Group’s competitors?
Circana, Euromonitor International, B2B International, Constellation Research, and GfK are some of the 38 competitors of The Kantar Group.
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