Circana Overview

  • Status
  • Private

  • Employees
  • 5,695

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 6

  • Investments
  • 34

Circana General Information

Description

Provider of market research and prescriptive analytics services intended for a diverse range of industries such as apparel, appliances, automotive, beauty, consumer electronics and other industries. The company through improved technology, analytics, cross-industry data and expertise is engaged in offering analytic services on category management, forecasting, price evaluation, marketing evaluation, consumer behavior and testing as well as custom research, enabling its clients to measure, predict and improve performance.

Contact Information

Website
www.circana.com
Formerly Known As
The NPD Group
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 203 North LaSalle Street
  • Suite 1500
  • Chicago, IL 60601
  • United States
+1 (312)
Primary Industry
Media and Information Services (B2B)
Other Industries
Other Commercial Services
Corporate Office
  • 203 North LaSalle Street
  • Suite 1500
  • Chicago, IL 60601
  • United States
+1 (312)

Circana Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Circana Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Circana Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of market research and prescriptive analytics services intended for a diverse range of industries such as appar
Media and Information Services (B2B)
Chicago, IL
5,695 As of 2025

London, United Kingdom
 

Nuremberg, Germany
 
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Circana Competitors (35)

One of Circana’s 35 competitors is The Kantar Group, a Private Equity-Backed company based in London, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
The Kantar Group Private Equity-Backed London, United Kingdom
GfK Private Equity-Backed Nuremberg, Germany
Numerator Private Equity-Backed Chicago, IL
Dynata Private Equity-Backed Shelton, CT
Mintel Corporation London, United Kingdom
You’re viewing 5 of 35 competitors. Get the full list »

Circana Patents

  • 5

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Circana Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20150220949-A1 Systems and methods for generating and collecting surveys Inactive 06-Feb-2014
CA-2813401-A1 Consumer receipt information methodologies and systems Inactive 29-Sep-2010
EP-2622546-A2 Consumer receipt information methodologies and systems Inactive 29-Sep-2010
US-20120078682-A1 Consumer receipt information methodologies and systems Inactive 29-Sep-2010
EP-2622546-A4 Consumer receipt information methodologies and systems Inactive 29-Sep-2010 G06Q30/0201
To view Circana’s complete patent history, request access »

Circana Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Circana Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Circana Investments & Acquisitions (34)

Circana’s most recent deal was a Buyout/LBO with The Nielsen Company (Marketing Mix Modeling Business Division). The deal was made on 31-Dec-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
The Nielsen Company (Marketing Mix Modeling Business Division) 31-Dec-2024 Buyout/LBO Media and Information Services (B2B)
NCSolutions 22-Aug-2024 Buyout/LBO Media and Information Services (B2B)
Golf Datatech 31-Jan-2024 Buyout/LBO Media and Information Services (B2B)
Information Resources 01-Aug-2022 Buyout/LBO Media and Information Services (B2B)
CivicScience 12-Aug-2021 Later Stage VC Business/Productivity Software
You’re viewing 5 of 34 investments and acquisitions. Get the full list »

Circana Exits (7)

Circana’s most recent exit was on 28-Feb-2019 from Tru Optik. The exit was categorized as with 7 buyers.

Company Name Exit Date Exit Type Exit Size Status Buyers
Tru Optik 28-Feb-2019 Completed
  • 7 buyers
GfK 23-Nov-2015 Completed
Quanton Data Analytics 09-Sep-2014 Completed
Slice Technologies 23-Aug-2013 Completed
  • 7 buyers
Instat Clinical Research 04-Apr-2011 Merger/Acquisition Completed
You’re viewing 5 of 7 exits. Get the full list »

Circana Affiliates

Subsidiaries (5)

Name Industry Location Year Founded
Counter Intelligence Retail York, United Kingdom 2005
Npd Intelect Canada North York, Canada 1997
Golf Datatech Kissimmee, FL 1995
Parkod Montreuil, France 1990
SSI Data Louisville, CO

Circana FAQs

  • Where is Circana headquartered?

    Circana is headquartered in Chicago, IL.

  • What is the size of Circana?

    Circana has 5,695 total employees.

  • What industry is Circana in?

    Circana’s primary industry is Media and Information Services (B2B).

  • Is Circana a private or public company?

    Circana is a Private company.

  • What is Circana’s current revenue?

    The current revenue for Circana is .

  • How much funding has Circana raised over time?

    Circana has raised $1.91B.

  • Who are Circana’s investors?

    Cohesive Capital Partners and Ares Management have invested in Circana.

  • Who are Circana’s competitors?

    The Kantar Group, GfK, Numerator, Dynata, and Mintel are some of the 35 competitors of Circana.

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