GfK Overview

  • Year Founded
  • 1934

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 12,926

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 8

  • Investments
  • 73

GfK General Information

Description

Provider of market research and consumer information services committed to helping solve critical business questions in the decision-making process around consumers, markets, brands and media. The company's market research and consumer information services involve the regular collection of consumer data and retail audits and include data and analysis of consumer purchasing behavior, retail sales data tracking and consumer response tests, thereby enabling clients to boost sales as well as organizational and marketing effectiveness.

Contact Information

Website
www.gfk.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Corporate Office
  • Sophie-Germain-Strabe 3-5
  • 90443 Nuremberg
  • Germany
Primary Industry
Media and Information Services (B2B)
Parent Company
NielsenIQ
Corporate Office
  • Sophie-Germain-Strabe 3-5
  • 90443 Nuremberg
  • Germany

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GfK Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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GfK Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of market research and consumer information services committed to helping solve critical business questions in
Media and Information Services (B2B)
Nuremberg, Germany
12,926 As of 2017

Shelton, CT
 

New York, NY
 
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GfK Competitors (30)

One of GfK’s 30 competitors is Dynata, a Private Equity-Backed company based in Shelton, CT.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Dynata Private Equity-Backed Shelton, CT
The Nielsen Company Private Equity-Backed New York, NY
Hotspex Corporation Toronto, Canada
Mintel Corporation London, United Kingdom
Spade Health Corporation New Delhi, India
You’re viewing 5 of 30 competitors. Get the full list »

GfK Patents

  • 77

    Total Documents Applications and Grants

  • Total Patents Families

  • 20

    Granted

  • 1

    Pending

  • Expiring in next 12 mo

GfK Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-3487127-A1 Method and device for analysing and processing of electronic messages Inactive 16-Nov-2017
DE-102011106586-A1 Method and system for effective market research Inactive 18-Jun-2010
GB-201110244-D0 Method and system for effective market research Inactive 18-Jun-2010
GB-2481514-A Method and system for effective market research Inactive 18-Jun-2010
US-20110313849-A1 Method and system for effective market research Inactive 18-Jun-2010 H04H60/31
To view GfK’s complete patent history, request access »

GfK Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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GfK Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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GfK Investments & Acquisitions (73)

GfK’s most recent deal was a Joint Venture with MRI-Simmons. The deal was made on 12-Feb-2019.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
MRI-Simmons 12-Feb-2019 Joint Venture Media and Information Services (B2B)
Netquest 04-Feb-2016 Merger/Acquisition Business/Productivity Software
NORM Research & Consulting 12-Aug-2015 Merger/Acquisition Media and Information Services (B2B)
NOP World 01-Jun-2015 Merger/Acquisition Consulting Services (B2B)
YouEye 10-Mar-2015 Early Stage VC Media and Information Services (B2B)
You’re viewing 5 of 73 investments and acquisitions. Get the full list »

GfK Exits (8)

GfK’s most recent exit was on 04-Feb-2016 from Netquest. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
Netquest 04-Feb-2016 Completed
YouEye 10-Mar-2015 Completed
Kynetec 19-Jan-2010 Completed
Kynetec 01-Feb-2009 Completed
Kynetec 15-Jul-2008 Corporate Completed
You’re viewing 5 of 8 exits. Get the full list »

GfK Affiliates

Subsidiaries (6)

Name Industry Location Year Founded
Gfk Etilize New York, NY 2000
GfK Macon Waghausel, Germany 1990
Intercampus Lisbon, Portugal 1990
Institute for Operations Research and Management Aachen, Germany 1969
Intomart
You’re viewing 5 of 6 affiliates. Get the full list.  »

GfK FAQs

  • When was GfK founded?

    GfK was founded in 1934.

  • Where is GfK headquartered?

    GfK is headquartered in Nuremberg, Germany.

  • What is the size of GfK?

    GfK has 12,926 total employees.

  • What industry is GfK in?

    GfK’s primary industry is Media and Information Services (B2B).

  • Is GfK a private or public company?

    GfK is a Private company.

  • What is the current valuation of GfK?

    The current valuation of GfK is .

  • What is GfK’s current revenue?

    The current revenue for GfK is .

  • How much funding has GfK raised over time?

    GfK has raised $950M.

  • Who are GfK’s investors?

    Atwater Capital, Circana, , Nuremberg Institute for Market Decisions, and Sageview Capital have invested in GfK.

  • Who are GfK’s competitors?

    Dynata, The Nielsen Company, Hotspex, Mintel, and Spade Health are some of the 30 competitors of GfK.

  • When was GfK acquired?

    GfK was acquired on 10-Jul-2023.

  • Who acquired GfK?

    GfK was acquired by NielsenIQ.

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