GfK Overview

  • Year Founded
  • 1934

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 12,926


  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 8

  • Investments
  • 73

GfK General Information


Provider of market research and consumer information services committed to helping solve critical business questions in the decision-making process around consumers, markets, brands and media. The company's market research and consumer information services involve the regular collection of consumer data and retail audits and include data and analysis of consumer purchasing behavior, retail sales data tracking and consumer response tests, thereby enabling clients to boost sales as well as organizational and marketing effectiveness.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Primary Industry
Media and Information Services (B2B)
Parent Company
Corporate Office
  • Sophie-Germain-Straße 3-5
  • 90443 Nuremberg
  • Germany

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GfK Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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GfK Comparisons

HQ Location
Total Raised
Post Valuation
Provider of market research and consumer information services committed to helping solve critical business questions in
Media and Information Services (B2B)
Nuremberg, Germany
12,926 As of 2017
00000 0000-00-00
000000000000 00000


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00000 000 0000000000
Toronto, Canada
00 As of 0000


luptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaec
00000 000 0000000000
Shelton, CT
0000 As of 0000
000000000 00000
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GfK Competitors (31)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Hotspex Corporation Toronto, Canada 00
Dynata Private Equity-Backed Shelton, CT 0000 00000 000000000 00000
The Nielsen Company Private Equity-Backed New York, NY 00000 00000 000000000 00000
Mintel Corporation London, United Kingdom 0000
Spade Health Corporation New Delhi, India 00
You’re viewing 5 of 31 competitors. Get the full list »

GfK Executive Team (57)

Name Title Board Seat Contact Info
Lars Nordmark Interim Chief Executive Officer and Chief Financial Officer
Gregg Lindner President of Americas and General Manager, North America
Joshua Hubbert President, Consumer & Marketing Insights, Media Measurement and GfK Operations
Tracey Massey Co-Chief Operating Officer
Lorena Elizondo Chief Strategy Officer
You’re viewing 5 of 57 executive team members. Get the full list »

GfK Board Members (16)

Name Representing Role Since
000000 00000 GfK Member of the Supervisory Board 000 0000
00000 0000 Self Executive Chairman and CEO 000 0000
000000 0000000000 GfK Exempt Works Council Member and Member of the Supervisory Board 000 0000
You’re viewing 3 of 16 board members. Get the full list »

GfK Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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GfK Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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GfK Investments & Acquisitions (73)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
MRI-Simmons 12-Feb-2019 00000 0000 Media and Information Services (B2B) 00000 000
Netquest 04-Feb-2016 0000000000 Media and Information Services (B2B) 00000000
NORM Research & Consulting 12-Aug-2015 0000000000 Media and Information Services (B2B) 000000 00
NOP World 01-Jun-2015 0000000000 00000 Consulting Services (B2B)
YouEye 10-Mar-2015 Early Stage VC 00.000 Media and Information Services (B2B) 00000 000
You’re viewing 5 of 73 investments and acquisitions. Get the full list »

GfK Subsidiaries (10)

Company Name Industry Location Founded
Media Markt Analysen Other Commercial Services Frankfurt, Germany 2009
GfK nurago Media and Information Services (B2B) Hannover, Germany 0000
Netquest Media and Information Services (B2B) Barcelona, Spain 0000
Gfk Etilize Media and Information Services (B2B) New York, NY 0000
GfK Macon Business/Productivity Software Waghausel, Germany 0000
You’re viewing 5 of 10 subsidiaries. Get the full list »

GfK Exits (7)

Company Name Exit Date Exit Type Exit Size Status Buyers
YouEye 10-Mar-2015 00000 00000 00 00.000 Completed
  • 000
Kynetec 19-Jan-2010 000000000 Completed
  • 000
Kynetec 01-Feb-2009 000000000000000000 Completed
  • 000
Kynetec 15-Jul-2008 000000000 Completed
  • 000
Qosmos 13-May-2008 Later Stage VC 000.00 Completed
  • 4 buyers
You’re viewing 5 of 7 exits. Get the full list »


  • When was GfK founded?

    GfK was founded in 1934.

  • Who is the CEO of GfK?

    Lars Nordmark is the CEO of GfK.

  • Where is GfK headquartered?

    GfK is headquartered in Nuremberg, Germany.

  • What is the size of GfK?

    GfK has 12,926 total employees.

  • What industry is GfK in?

    GfK’s primary industry is Media and Information Services (B2B).

  • Is GfK a private or public company?

    GfK is a Private company.

  • What is the current valuation of GfK?

    The current valuation of GfK is 00000.

  • What is GfK’s current revenue?

    The current revenue for GfK is 00000.

  • How much funding has GfK raised over time?

    GfK has raised $950M.

  • Who are GfK’s investors?

    Atwater Capital, Circana, Kohlberg Kravis Roberts, Michael Dell, and Nuremberg Institute for Market Decisions are 5 of 6 investors who have invested in GfK.

  • Who are GfK’s competitors?

    Hotspex, Dynata, The Nielsen Company, Mintel, and Spade Health are some of the 31 competitors of GfK.

  • When was GfK acquired?

    GfK was acquired on 10-Jul-2023.

  • Who acquired GfK?

    GfK was acquired by NielsenIQ.

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