Rakuten Advertising Overview
- Year Founded
-
1996
- Status
-
Acquired/Merged
- Employees
-
986
- Latest Deal Type
-
M&A
- Latest Deal Amount
-
$425M
Rakuten Advertising General Information
Description
Provider of marketing and advertising services catering to brands and agencies worldwide. The company uses advanced machine learning and consumer insights to provide digital advertising, customer acquisition strategies and online marketing services specializing in the areas of affiliate marketing, search marketing and lead generation, thereby helping companies to increase brand awareness and marketing performance.
Contact Information
Website
www.rakutenadvertising.com(Operating Subsidiary)
Corporate Office
- 800 Concar Drive
- Suite 175
- San Mateo, CA 94402
- United States
Corporate Office
- 800 Concar Drive
- Suite 175
- San Mateo, CA 94402
- United States
Rakuten Advertising Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 3. Merger/Acquisition | 01-Jan-2005 | $425M | Completed | Generating Revenue | ||
| 2. Early Stage VC (Series B) | 13-Oct-2000 | Completed | Startup | |||
| 1. Early Stage VC (Series A) | 16-Jul-1998 | $4.01M | $4.01M | Completed | Startup |
Rakuten Advertising Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series A |
Rakuten Advertising Comparisons
Industry
Financing
Details
Rakuten Advertising Competitors (47)
One of Rakuten Advertising’s 47 competitors is Commission Factory, a Corporate Backed or Acquired company based in Sydney, Australia.
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Commission Factory | Corporate Backed or Acquired | Sydney, Australia | ||||
| Rain the Growth Agency | Private Equity-Backed | Portland, OR | ||||
| Semcasting | Corporation | North Andover, MA | ||||
| Gen3 Marketing | Private Equity-Backed | Blue Bell, PA | ||||
| ShareASale.com | Corporate Backed or Acquired | Chicago, IL |
Rakuten Advertising Patents
Rakuten Advertising Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20150262227-A1 | Transaction tracking, managing, assessment, and auditing data processing system and network | Inactive | 17-Mar-2014 | ||
| US-20150058119-A1 | Automated advertisement of products on online sites | Inactive | 22-Aug-2013 | ||
| US-10909574-B2 | Promoting products on a social networking system based on information from a merchant site | Active | 25-Jul-2012 | ||
| US-20210224859-A1 | Promoting products on a social networking system based on information from a merchant site | Active | 25-Jul-2012 | ||
| US-20130060646-A1 | Desktop extension for readily-sharable and accessible media playlist and media | Active | 12-Jun-2007 | G06Q30/0277 |
Rakuten Advertising Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Rakuten Advertising Former Investors (1)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Comcast Ventures | Corporate Venture Capital | Minority |
Rakuten Advertising Acquisitions (7)
Rakuten Advertising’s most recent deal was a Merger/Acquisition with NextPerformance. The deal was made on 12-Jul-2016.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| NextPerformance | 12-Jul-2016 | Merger/Acquisition | Media and Information Services (B2B) | ||
| Manifest (Social/Platform Software) | 25-Feb-2016 | Merger/Acquisition | Social/Platform Software | ||
| Deep Forest Media | 19-Mar-2015 | Merger/Acquisition | Information Services (B2C) | ||
| DC Storm | 29-May-2014 | Merger/Acquisition | Publishing | ||
| Rakuten Popshops | 12-Aug-2013 | Merger/Acquisition | Media and Information Services (B2B) |
Rakuten Advertising FAQs
-
When was Rakuten Advertising founded?
Rakuten Advertising was founded in 1996.
-
Where is Rakuten Advertising headquartered?
Rakuten Advertising is headquartered in San Mateo, CA.
-
What is the size of Rakuten Advertising?
Rakuten Advertising has 986 total employees.
-
What industry is Rakuten Advertising in?
Rakuten Advertising’s primary industry is Media and Information Services (B2B).
-
Is Rakuten Advertising a private or public company?
Rakuten Advertising is a Private company.
-
What is the current valuation of Rakuten Advertising?
The current valuation of Rakuten Advertising is .
-
What is Rakuten Advertising’s current revenue?
The current revenue for Rakuten Advertising is .
-
How much funding has Rakuten Advertising raised over time?
Rakuten Advertising has raised $4.01M.
-
Who are Rakuten Advertising’s investors?
Comcast Ventures has invested in Rakuten Advertising.
-
Who are Rakuten Advertising’s competitors?
Commission Factory, Rain the Growth Agency, Semcasting, Gen3 Marketing, and ShareASale.com are some of the 47 competitors of Rakuten Advertising.
-
When was Rakuten Advertising acquired?
Rakuten Advertising was acquired on 01-Jan-2005.
-
Who acquired Rakuten Advertising?
Rakuten Advertising was acquired by Rakuten Group.
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