Proclivity Overview

  • Year Founded
  • 2006

Year Founded

  • Status
  • Private

  • Employees
  • 12

Employees

  • Latest Deal Type
  • 2ndary - Private

Proclivity General Information

Description

Developer of a predictive analytics platform intended to provide insights into consumer shopping and purchasing behavior. The company's platform combines high-speed trading with machine learning to offer performance targeted marketing and merchandising based on predictive insights and knowledge about people's shopping interests, purchasing likelihoods and level of expenditure for any potential offer, enabling companies to make critical business decisions while also providing the mechanism to immediately target across various channels and maximize potential revenue.

Contact Information

Website
www.proclivitysystems.com
Formerly Known As
Gilbert Systems
Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Corporate Office
  • 33 West 17th Street
  • 4th Floor
  • New York, NY 10011
  • United States
+1 (646)
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
Big Data, AdTech, Artificial Intelligence & Machine Learning, TMT
Corporate Office
  • 33 West 17th Street
  • 4th Floor
  • New York, NY 10011
  • United States
+1 (646)

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Proclivity Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Secondary Transaction - Private 01-Jan-2021 Completed Generating Revenue
5. Early Stage VC 01-Oct-2016 Completed Generating Revenue
4. Early Stage VC 16-Sep-2009 Completed Generating Revenue
3. Early Stage VC (Series B) 02-Jan-2009 Completed Generating Revenue
2. Early Stage VC 29-Apr-2008 $1M $3.22M Completed Generating Revenue
1. Early Stage VC (Series A) 31-Dec-2007 $2.22M $2.22M Completed Generating Revenue
To view Proclivity’s complete valuation and funding history, request access »

Proclivity Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B
Series A
To view Proclivity’s complete cap table history, request access »

Proclivity Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a predictive analytics platform intended to provide insights into consumer shopping and purchasing behavior
Media and Information Services (B2B)
New York, NY
12 As of 2021

San Francisco, CA
 

Paris, France
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Proclivity Competitors (10)

One of Proclivity’s 10 competitors is Affinity, a Private Equity-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Affinity Private Equity-Backed San Francisco, CA
Uggy Formerly VC-backed Paris, France
Extu Private Equity-Backed Atlanta, GA
Affinity (Media and Information Services (B2B)) Formerly VC-backed Chicago, IL
Giftbit Venture Capital-Backed Victoria, Canada
You’re viewing 5 of 10 competitors. Get the full list »

Proclivity Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • 1

    Granted

  • Pending

  • Expiring in next 12 mo

Proclivity Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
WO-2008064343-A1 Analytical e-commerce processing system and methods Inactive 22-Nov-2006
US-20130035985-A1 E-commerce consumer-based behavioral target marketing reports Active 22-Nov-2006

Proclivity Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Ready to get started?

Request a free trial

Proclivity FAQs

  • When was Proclivity founded?

    Proclivity was founded in 2006.

  • Where is Proclivity headquartered?

    Proclivity is headquartered in New York, NY.

  • What is the size of Proclivity?

    Proclivity has 12 total employees.

  • What industry is Proclivity in?

    Proclivity’s primary industry is Media and Information Services (B2B).

  • Is Proclivity a private or public company?

    Proclivity is a Private company.

  • What is Proclivity’s current revenue?

    The current revenue for Proclivity is .

  • How much funding has Proclivity raised over time?

    Proclivity has raised $15M.

  • Who are Proclivity’s competitors?

    Affinity, Uggy, Extu, Affinity (Media and Information Services (B2B)), and Giftbit are some of the 10 competitors of Proclivity.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process