Vistar Media Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 155

Employees

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 9

  • Investments
  • 3

Vistar Media General Information

Description

Developer an end-to-end programmatic ecosystem platform designed to enable data-driven, automated and measurable digital out-of-home (DOOH) transactions. The company's platform offers a global demand-side platform (DSP) for buyers to activate data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue as well as a data management platform (DMP), thereby enabling digital signage networks to optimize yield across all direct and programmatic revenue streams.

Contact Information

Website
www.vistarmedia.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 149 5th Avenue
  • 6th Floor
  • New York, NY 10011
  • United States
+1 (646)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
T-Mobile US
Vertical(s)
AdTech, TMT
Corporate Office
  • 149 5th Avenue
  • 6th Floor
  • New York, NY 10011
  • United States
+1 (646)

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Vistar Media Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Vistar Media Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer an end-to-end programmatic ecosystem platform designed to enable data-driven, automated and measurable digital
Business/Productivity Software
New York, NY
155 As of 2022

San Francisco, CA
 

Redwood City, CA
 
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Vistar Media Competitors (62)

One of Vistar Media’s 62 competitors is Swrve, a Formerly VC-backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Swrve Formerly VC-backed San Francisco, CA
Moloco Venture Capital-Backed Redwood City, CA
Braze Formerly VC-backed New York, NY
Sparkfly Formerly VC-backed Atlanta, GA
Cardlytics(PIG) Formerly VC-backed Atlanta, GA
You’re viewing 5 of 62 competitors. Get the full list »

Vistar Media Patents

  • 3

    Total Documents Applications and Grants

  • Total Patents Families

  • 3

    Granted

  • Pending

  • Expiring in next 12 mo

Vistar Media Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-10552871-B1 Audience matching system for serving advertisements to displays Active 21-May-2014
US-10565620-B1 Audience matching system for serving advertisements to displays Active 21-May-2014
US-9706515-B1 Location data from mobile devices Active 17-Apr-2014 H04W64/00

Vistar Media Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Vistar Media Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Vistar Media Investments (3)

Vistar Media’s most recent deal was a Buyout/LBO with Project X Media. The deal was made on 29-Apr-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Project X Media 29-Apr-2024 Buyout/LBO Media and Information Services (B2B)
Sage+Archer 12-May-2022 Buyout/LBO Business/Productivity Software
Basis Technologies (Business/Productivity Software) 20-May-2015 Later Stage VC Business/Productivity Software
To view Vistar Media’s complete investments history, request access »

Vistar Media Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Project X Media New York, NY 2010

Vistar Media FAQs

  • When was Vistar Media founded?

    Vistar Media was founded in 2011.

  • Where is Vistar Media headquartered?

    Vistar Media is headquartered in New York, NY.

  • What is the size of Vistar Media?

    Vistar Media has 155 total employees.

  • What industry is Vistar Media in?

    Vistar Media’s primary industry is Business/Productivity Software.

  • Is Vistar Media a private or public company?

    Vistar Media is a Private company.

  • What is the current valuation of Vistar Media?

    The current valuation of Vistar Media is .

  • What is Vistar Media’s current revenue?

    The current revenue for Vistar Media is .

  • How much funding has Vistar Media raised over time?

    Vistar Media has raised $53.2M.

  • Who are Vistar Media’s investors?

    Advancit Capital, Basset Investment Group, Ben Franklin Technology Partners of Southeastern Pennsylvania, , and Capital Southwest are 5 of 17 investors who have invested in Vistar Media.

  • Who are Vistar Media’s competitors?

    Swrve, Moloco, Braze, Sparkfly, and Cardlytics(PIG) are some of the 62 competitors of Vistar Media.

  • When was Vistar Media acquired?

    Vistar Media was acquired on 03-Feb-2025.

  • Who acquired Vistar Media?

    Vistar Media was acquired by T-Mobile US.

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