Pathmatics Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 60

Employees

  • Latest Deal Type
  • Debt

  • Financing Rounds
  • 9

  • Investments
  • 1

Pathmatics General Information

Description

Developer of a digital advertising intelligence platform designed to turn the world's marketing data into actionable insights. The company's platform is based on marketing intelligence that provides data analytics, digital advertising activity and delivers real-time, actionable intelligence, enabling publishers to take action to increase their revenues and defend their user-base.

Contact Information

Website
www.pathmatics.com
Formerly Known As
Adomic, YieldMetrics
Ownership Status
Acquired/Merged
Financing Status
Private Equity-Backed
Corporate Office
  • 501 Santa Monica Boulevard
  • Suite 301
  • Santa Monica, CA 90401
  • United States
+1 (424)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Acquirer
Sensor Tower
Vertical(s)
AdTech, SaaS, Marketing Tech, TMT
Corporate Office
  • 501 Santa Monica Boulevard
  • Suite 301
  • Santa Monica, CA 90401
  • United States
+1 (424)

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Pathmatics Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Pathmatics Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a digital advertising intelligence platform designed to turn the world's marketing data into actionable ins
Business/Productivity Software
Santa Monica, CA
60 As of 2021

San Francisco, CA
 

San Francisco, CA
 
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Pathmatics Competitors (95)

One of Pathmatics’s 95 competitors is Sensor Tower, a Private Equity-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Sensor Tower Private Equity-Backed San Francisco, CA
NextRoll Venture Capital-Backed San Francisco, CA
DoubleVerify Formerly PE-Backed New York, NY
BlueConic Private Equity-Backed Boston, MA
StatSocial Venture Capital-Backed New York, NY
You’re viewing 5 of 95 competitors. Get the full list »

Pathmatics Patents

  • 17

    Total Documents Applications and Grants

  • Total Patents Families

  • 17

    Granted

  • Pending

  • Expiring in next 12 mo

Pathmatics Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-11151601-B1 Systems and methods for event detection using web-based advertisement data Active 10-Dec-2014
US-10552878-B2 Systems and methods for discovery and tracking of obscured web-based advertisements Active 18-Sep-2014
US-10037552-B1 Systems and methods for discovery and tracking of obscured web-based advertisements Active 18-Sep-2014
US-20180315099-A1 Systems and methods for discovery and tracking of obscured web-based advertisements Active 18-Sep-2014
US-20170236157-A1 Systems and methods for generating and maintaining internet user profile data Active 01-Mar-2012 G06Q30/0255
To view Pathmatics’s complete patent history, request access »

Pathmatics Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Pathmatics Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Pathmatics Acquisitions (1)

Pathmatics’s most recent deal was a Merger/Acquisition with WhatRunsWhere. The deal was made on 23-Nov-2016.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
WhatRunsWhere 23-Nov-2016 Merger/Acquisition Business/Productivity Software
To view Pathmatics’s complete acquisitions history, request access »

Pathmatics FAQs

  • When was Pathmatics founded?

    Pathmatics was founded in 2010.

  • Where is Pathmatics headquartered?

    Pathmatics is headquartered in Santa Monica, CA.

  • What is the size of Pathmatics?

    Pathmatics has 60 total employees.

  • What industry is Pathmatics in?

    Pathmatics’s primary industry is Business/Productivity Software.

  • Is Pathmatics a private or public company?

    Pathmatics is a Private company.

  • What is Pathmatics’s current revenue?

    The current revenue for Pathmatics is .

  • How much funding has Pathmatics raised over time?

    Pathmatics has raised $7.7M.

  • Who are Pathmatics’s investors?

    , , BDMI, Baroda Ventures, and Bonfire Ventures are 5 of 19 investors who have invested in Pathmatics.

  • Who are Pathmatics’s competitors?

    Sensor Tower, NextRoll, DoubleVerify, BlueConic, and StatSocial are some of the 95 competitors of Pathmatics.

  • Who acquired Pathmatics?

    Pathmatics was acquired by Sensor Tower.

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