Swoon Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 24

Employees

  • Latest Deal Type
  • IBO

Swoon General Information

Description

Manufacturer of furniture and home accessories, designed in-house for the home obsessed customers. The company's platform offers high-quality furniture by avoiding expensive overheads, like middlemen, shops, or warehouses, enabling customers to avail of quality products at a better price than traditional retailers.

Contact Information

Website
www.swooneditions.com
Formerly Known As
Decoholic
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 7 Bell Yard
  • London WC2A 2JR
  • England, United Kingdom
+44 020
Primary Industry
Home Furnishings
Vertical(s)
Manufacturing, E-Commerce, TMT
Corporate Office
  • 7 Bell Yard
  • London WC2A 2JR
  • England, United Kingdom
+44 020

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Swoon Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. IBO 11-Dec-2019 Completed Profitable
7. Later Stage VC (Series B2) 05-Apr-2019 Completed Generating Revenue
6. Early Stage VC (Series AAA) 31-May-2017 Completed Generating Revenue
5. Early Stage VC 01-Jul-2016 Completed Startup
4. Early Stage VC (Series A3) 05-Jun-2015 Completed Startup
3. Accelerator/Incubator 27-Mar-2015 Completed Startup
2. Early Stage VC (Series A2) 21-Jul-2014 $6.84M $8.74M Completed Startup
1. Early Stage VC (Series A) 07-Oct-2013 $1.9M $1.9M Completed Startup
To view Swoon’s complete valuation and funding history, request access »

Swoon Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B2
Series B
Ordinary A4
Series A3
Series A2 1,333,332 $0.000001 $3.94 $3.94 1x $3.94 13.65%
Series A 1,183,135 $0.000001 $1.32 $1.32 1x $1.32 12.11%
To view Swoon’s complete cap table history, request access »

Swoon Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of furniture and home accessories, designed in-house for the home obsessed customers. The company's platfor
Home Furnishings
London, United Kingdom
24 As of 2023

Arcadia, WI
 

London, United Kingdom
 
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Swoon Competitors (11)

One of Swoon’s 11 competitors is Ashley Global Retail, a Formerly PE-Backed company based in Arcadia, WI.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Ashley Global Retail Formerly PE-Backed Arcadia, WI
Heal's Private Equity-Backed London, United Kingdom
Really Comfy Beds Private Equity-Backed London, United Kingdom
JYSK Corporation Brabrand, Denmark
Bob's Discount Furniture Private Equity-Backed Manchester, CT
You’re viewing 5 of 11 competitors. Get the full list »

Swoon Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Swoon Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
ELITE Group (Italy) Accelerator/Incubator
Index Ventures Venture Capital Minority
Octopus Investments Asset Manager Minority
Octopus Ventures Venture Capital Minority
Phoenix Court Venture Capital Minority
You’re viewing 5 of 6 investors. Get the full list »

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Swoon FAQs

  • When was Swoon founded?

    Swoon was founded in 2013.

  • Where is Swoon headquartered?

    Swoon is headquartered in London, United Kingdom.

  • What is the size of Swoon?

    Swoon has 24 total employees.

  • What industry is Swoon in?

    Swoon’s primary industry is Home Furnishings.

  • Is Swoon a private or public company?

    Swoon is a Private company.

  • What is Swoon’s current revenue?

    The current revenue for Swoon is .

  • How much funding has Swoon raised over time?

    Swoon has raised $43.7M.

  • Who are Swoon’s investors?

    ELITE Group (Italy), Index Ventures, Octopus Investments, Octopus Ventures, and Phoenix Court are 5 of 6 investors who have invested in Swoon.

  • Who are Swoon’s competitors?

    Ashley Global Retail, Heal's, Really Comfy Beds, JYSK, and Bob's Discount Furniture are some of the 11 competitors of Swoon.

  • When was Swoon acquired?

    Swoon was acquired on 11-Dec-2019.

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