True Fit Overview
- Year Founded
-
2009
- Status
-
Private
- Employees
-
122
- Latest Deal Type
-
Series D
- Latest Deal Amount
-
$30M
- Investors
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11
True Fit General Information
Description
Operator of a footwear and apparel personalization platform designed for brands and retailers to connect with shoppers. The company's platform connects data using AI to determine customers' personal experiences from apparel and footwear brands, retailers, and personal preference data from users, enabling retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising insights.
Contact Information
Website
www.truefit.comCorporate Office
- 60 State Street
- 12th Floor
- Boston, MA 02109
- United States
Corporate Office
- 60 State Street
- 12th Floor
- Boston, MA 02109
- United States
True Fit Timeline
True Fit Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 8. Later Stage VC (Series D) | 06-Dec-2021 | $30M | 00000 | Completed | Generating Revenue | |
| 7. Later Stage VC (Series 2) | 10-Aug-2021 | 000.00 | 00000 | Completed | Generating Revenue | |
| 6. Debt - PPP | 15-Apr-2020 | 00.00 | 00000 | Completed | Generating Revenue | |
| 5. Later Stage VC (Series C) | 06-Mar-2018 | 000.00 | 00000 | Completed | Generating Revenue | |
| 4. Later Stage VC (Series B) | 13-Jul-2016 | 0000 | 000.00 | Completed | Generating Revenue | |
| 3. Later Stage VC (Series A) | 14-Jan-2015 | 000.00 | 000.00 | Completed | Generating Revenue | |
| 2. Early Stage VC (Series B) | 29-Jul-2011 | $4.5M | $6.98M | Completed | Generating Revenue | |
| 1. Early Stage VC (Series A) | 11-Apr-2011 | $2.48M | $2.48M | 00.000 | Completed | Generating Revenue |
True Fit Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series 2 | 00,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
| Series 1 | 0,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series C-1B | 0,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series C-1A | 0,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.00 |
| Series C-1 | 00,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 0.000 |
| Series C | 00,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
| Series B | 00,000,000 | 00.000000 | 00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
| Series A2 | 31,864,829 | $0.001000 | 8% | $0.25 | $0.25 | 1x | $0.25 | 17.96% |
| Series A1 | 26,250,326 | $0.001000 | 8% | $0.25 | $0.25 | 1x | $0.25 | 14.79% |
True Fit Comparisons
Industry
Financing
Details
000 00
000000
True Fit Competitors (5)
| Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
|---|---|---|---|---|---|---|
| Fit Analytics Innovation | Formerly VC-backed | Berlin, Germany | 00 | 000000&0 | ||
| Revery.AI | Venture Capital-Backed | Champaign, IL | 0 | 00.000 | 00000000000 | 00.000 |
| ShoeAI | Venture Capital-Backed | Olten, Switzerland | 00 | 00.000 | 0000000000 0 | 00.000 |
| Virtusize | Venture Capital-Backed | Tokyo, Japan | 00 | 00.000 | 0000000000 0 | 00.000 |
| Volumental | Venture Capital-Backed | Stockholm, Sweden | 00 | 000.00 | 0000000000 0 | 000.00 |
True Fit Related Research & Analysis
Explore institutional-grade private market research from our team of analysts.
-
Verticals
True Fit Patents
True Fit Recent Patent Activity
| Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
|---|---|---|---|---|---|
| US-20120030062-A1 | Enabling proxy shopping | Inactive | 29-Jul-2010 | 000000000 | 0 |
| US-20130268399-A1 | Fit recommendation via collaborative inference | Inactive | 28-Jul-2010 | 00000000000 | |
| CA-2806562-A1 | Determining a likelihood of suitability based on historical data | Inactive | 28-Jul-2010 | 000000000 | |
| JP-2013532874-A | Determining suitability accuracy based on historical data | Pending | 28-Jul-2010 | 000000000 | 0 |
| AU-2011282632-A1 | Determining a likelihood of suitability based on historical data | Active | 28-Jul-2010 | G06Q30/02 |
True Fit Executive Team (22)
| Name | Title | Board Seat |
|---|---|---|
| William Adler | Co-Founder, Chief Executive Officer, President & Board Member | |
| Chad Kelly | Chief Financial Officer | |
| Jessica Murphy | Co-Founder, Chief Operating Officer & Board Member | |
| Raj Chandrasekaran | Chief Technology Officer | |
| Maura Haley | Chief People Officer |
True Fit Board Members (12)
| Name | Representing | Role | Since |
|---|---|---|---|
| Brandon Tidwell JD | Signal Peak Ventures | Board Member | 000 0000 |
| Jessica Murphy | True Fit | Co-Founder, Chief Operating Officer & Board Member | 000 0000 |
| Justin LaFayette | Georgian | Board Member | 000 0000 |
| Mark Lydon | Intel Capital | Board Observer | 000 0000 |
| Michael McMahon | Jump Capital | Board Member | 000 0000 |
True Fit Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
15.0K
Majestic Referring Domains
314
True Fit Investors (11)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Cross Creek Advisors | Venture Capital | Minority | 000 0000 | 000000 0 |
| Georgian | Venture Capital | Minority | 000 0000 | 000000 0 |
| BYU Cougar Capital | Venture Capital | Minority | 000 0000 | 000000 0 |
| Intel Capital | Corporate Venture Capital | Minority | 000 0000 | 000000 0 |
| Jump Capital | Venture Capital | Minority | 000 0000 | 000000 0 |
True Fit FAQs
-
When was True Fit founded?
True Fit was founded in 2009.
-
Who is the founder of True Fit?
William Adler and Jessica Murphy are the founders of True Fit.
-
Who is the CEO of True Fit?
William Adler is the CEO of True Fit.
-
Where is True Fit headquartered?
True Fit is headquartered in Boston, MA.
-
What is the size of True Fit?
True Fit has 122 total employees.
-
What industry is True Fit in?
True Fit’s primary industry is Business/Productivity Software.
-
Is True Fit a private or public company?
True Fit is a Private company.
-
What is True Fit’s current revenue?
The current revenue for True Fit is 00000.
-
How much funding has True Fit raised over time?
True Fit has raised $147M.
-
Who are True Fit’s investors?
Cross Creek Advisors, Georgian, BYU Cougar Capital, Intel Capital, and Jump Capital are 5 of 11 investors who have invested in True Fit.
-
Who are True Fit’s competitors?
Fit Analytics Innovation, Revery.AI, ShoeAI, Virtusize, and Volumental are competitors of True Fit.
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