Tikkurila Oyj manufactures and sells paint and industrial coatings. The vast majority of revenue comes from paint sales. Around half of the firm's revenue is from do-it-yourself customers through the company's owned retail stores, home improvement stores, and paint retailers. The firm sells its products through the Tikkurila and Beckers brands. The company organizes its operations into two segments based on geography: SBU West and SBU East. The majority of revenue comes from SBU West, which includes Scandinavia, Poland, Germany, Estonia, Latvia,and Lithuania.