Trouva Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 51

Employees

  • Latest Deal Type
  • M&A

Trouva General Information

Description

Operator of a software-enabled online marketplace connecting customers with homeware and fashion products from independent stores across Europe. The company's platform features a curated selection of products from various boutiques and allows customers to discover and purchase those items directly from the boutiques, enabling boutiques to reach a wider audience and sell their products online.

Contact Information

Website
www.trouva.com
Formerly Known As
Found FY
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Prince Albert House, 18a/20 King Street
  • Berkshire
  • Maidenhead SL6 1EF
  • England, United Kingdom
Primary Industry
Internet Retail
Other Industries
Home Furnishings
Parent Company
Inspiration Commerce Group
Vertical(s)
SaaS, E-Commerce
Corporate Office
  • Prince Albert House, 18a/20 King Street
  • Berkshire
  • Maidenhead SL6 1EF
  • England, United Kingdom

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Trouva Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Merger/Acquisition 09-Jun-2025 Completed Generating Revenue
10. Merger/Acquisition 16-Apr-2024 Completed Generating Revenue
9. Merger/Acquisition 05-Jan-2023 Completed Generating Revenue
8. Merger/Acquisition 06-May-2022 Completed Generating Revenue
7. Later Stage VC 17-Dec-2020 Completed Generating Revenue
6. Secondary Transaction - Private 01-Jun-2020 Completed Generating Revenue
5. Later Stage VC (Series B) 27-Nov-2019 Completed Generating Revenue
4. Secondary Transaction - Private 27-Nov-2019 Completed Generating Revenue
3. Early Stage VC (Series A) 12-Nov-2017 $10.2M $14M Completed Generating Revenue
2. Seed Round 19-Oct-2015 $2.56M $3.81M Completed Startup
To view Trouva’s complete valuation and funding history, request access »

Trouva Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
A2
A2
A1
A1
A1
Ordinary
Ordinary
A Ordinary 6,429,924 $0.000013 $0.93 $0.93 1x $0.93 12.55%
A Ordinary 1,492,288 $0.000013 $0.75 $0.75 1x $0.75 2.91%
To view Trouva’s complete cap table history, request access »

Trouva Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a software-enabled online marketplace connecting customers with homeware and fashion products from independe
Internet Retail
Maidenhead, United Kingdom
51 As of 2024

Milwaukee, WI

Weston-Super-Mare, United Kingdom
 
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Trouva Competitors (5)

One of Trouva’s 5 competitors is Aftcra, a Corporation company based in Milwaukee, WI.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Aftcra Corporation Milwaukee, WI
Glassette Venture Capital-Backed Weston-Super-Mare, United Kingdom
Notonthehighstreet Private Equity-Backed Richmond, United Kingdom
Etsy Formerly VC-backed New York, NY
Wayfair Formerly VC-backed Boston, MA
You’re viewing 5 of 5 competitors. Get the full list »

Trouva Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Trouva Former Investors (35)

Investor Name Investor Type Holding Investor Since Participating Rounds
Ada Ventures Venture Capital Minority
Angel (individual) Minority
Avonmore Developments Venture Capital Minority
BGF (Financial Services) Growth/Expansion Minority
C4 Ventures Venture Capital Minority
You’re viewing 5 of 35 investors. Get the full list »

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Trouva FAQs

  • When was Trouva founded?

    Trouva was founded in 2013.

  • Where is Trouva headquartered?

    Trouva is headquartered in Maidenhead, United Kingdom.

  • What is the size of Trouva?

    Trouva has 51 total employees.

  • What industry is Trouva in?

    Trouva’s primary industry is Internet Retail.

  • Is Trouva a private or public company?

    Trouva is a Private company.

  • What is Trouva’s current revenue?

    The current revenue for Trouva is .

  • How much funding has Trouva raised over time?

    Trouva has raised $42.1M.

  • Who are Trouva’s investors?

    Ada Ventures, , Avonmore Developments, BGF (Financial Services), and C4 Ventures are 5 of 35 investors who have invested in Trouva.

  • Who are Trouva’s competitors?

    Aftcra, Glassette, Notonthehighstreet, Etsy, and Wayfair are competitors of Trouva.

  • When was Trouva acquired?

    Trouva was acquired on 09-Jun-2025.

  • Who acquired Trouva?

    Trouva was acquired by Inspiration Commerce Group.

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