Smartly.io Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Private

  • Employees
  • 650

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 3

  • Investments
  • 2

Smartly.io General Information

Description

Developer of a SaaS automated marketing platform designed to automate online advertising at scale for global advertisers. The company's platform provides tools to create, launch and optimize campaigns by automatically pulling product images into ads in formats including dynamic ads for products, collection ads and social stories as well as handles audience targeting and budget allocation, enabling brands to acquire and grow customers online.

Contact Information

Website
www.smartly.io
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • Elielinaukio 2G - 4th Floor
  • 00100 Helsinki
  • Finland
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Vertical(s)
AdTech, SaaS, Marketing Tech, TMT
Corporate Office
  • Elielinaukio 2G - 4th Floor
  • 00100 Helsinki
  • Finland

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Smartly.io Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Smartly.io Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a SaaS automated marketing platform designed to automate online advertising at scale for global advertisers
Media and Information Services (B2B)
Helsinki, Finland
650 As of 2025

San Francisco, CA
 

Austin, TX
 
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Smartly.io Competitors (62)

One of Smartly.io’s 62 competitors is NextRoll, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
NextRoll Venture Capital-Backed San Francisco, CA
MNTN Venture Capital-Backed Austin, TX
Choozle Private Equity-Backed Denver, CO
Rontar Group Formerly PE-Backed Kyiv, Ukraine
Sharethrough Private Equity-Backed Montreal, Canada
You’re viewing 5 of 62 competitors. Get the full list »

Smartly.io Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • 2

    Pending

  • Expiring in next 12 mo

Smartly.io Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20240273144-A1 User interface for configuration and storage of hierarchical data Pending 12-Jul-2021
US-20220284499-A1 Feature-level recommendations for content items Pending 02-Mar-2021

Smartly.io Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Smartly.io Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Smartly.io Investments (2)

Smartly.io’s most recent deal was a Buyout/LBO with Ad-Lib.io for . The deal was made on 05-Jan-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Ad-Lib.io 05-Jan-2022 Buyout/LBO Business/Productivity Software
Viralspace 13-May-2021 Buyout/LBO Business/Productivity Software
To view Smartly.io’s complete investments history, request access »

Smartly.io Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Ad-Lib.io London, United Kingdom 2017

Smartly.io FAQs

  • When was Smartly.io founded?

    Smartly.io was founded in 2013.

  • Where is Smartly.io headquartered?

    Smartly.io is headquartered in Helsinki, Finland.

  • What is the size of Smartly.io?

    Smartly.io has 650 total employees.

  • What industry is Smartly.io in?

    Smartly.io’s primary industry is Media and Information Services (B2B).

  • Is Smartly.io a private or public company?

    Smartly.io is a Private company.

  • What is the current valuation of Smartly.io?

    The current valuation of Smartly.io is .

  • What is Smartly.io’s current revenue?

    The current revenue for Smartly.io is .

  • How much funding has Smartly.io raised over time?

    Smartly.io has raised $2.5M.

  • Who are Smartly.io’s investors?

    Providence Equity Partners has invested in Smartly.io.

  • Who are Smartly.io’s competitors?

    NextRoll, MNTN, Choozle, Rontar Group, and Sharethrough are some of the 62 competitors of Smartly.io.

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