FullStory Overview

  • Year Founded
  • 2014

Year Founded

  • Status
  • Private

  • Employees
  • 511

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $1.5M

  • Investors
  • 16

FullStory General Information

Description

Developer of a web and mobile analytics platform designed to offer customer and digital experience analytical data. The company's platform script unlocks session playback, automatic insights, funnel analytics, and robust search and segmentation, enabling organizations to build optimized online experiences for their customers.

Contact Information

Formerly Known As
Monetology
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 1745 Peachtree Street North East
  • Suite N
  • Atlanta, GA 30309
  • United States
+1 (404)
Primary Industry
Business/Productivity Software
Vertical(s)
Corporate Office
  • 1745 Peachtree Street North East
  • Suite N
  • Atlanta, GA 30309
  • United States
+1 (404)

FullStory Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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FullStory Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Later Stage VC 19-Jan-2024 $1.5M Completed Generating Revenue
7. Later Stage VC (Series D) 09-Aug-2022 Completed Generating Revenue
6. Later Stage VC (Series D) 04-Aug-2021 Completed Generating Revenue
5. Later Stage VC (Series C) 27-May-2020 Completed Generating Revenue
4. Later Stage VC (Series C) 24-Apr-2019 Completed Generating Revenue
3. Early Stage VC (Series B) 05-May-2017 Completed Generating Revenue
2. Early Stage VC (Series A) 02-Jun-2015 $10.7M $12.2M Completed Startup
1. Seed Round 18-Jul-2014 $1.5M $1.5M Completed Startup
To view FullStory’s complete valuation and funding history, request access »

FullStory Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D
Series C
Series B
Series A 19,749,289 $0.001000 $0.04 $0.67 $0.67 1x $0.67 22.79%
Seed 14,960,983 $0.001000 $0 $0.03 $0.03 1x $0.03 17.31%
To view FullStory’s complete cap table history, request access »

VC Exit Predictor

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Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

FullStory Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a web and mobile analytics platform designed to offer customer and digital experience analytical data. The
Business/Productivity Software
Atlanta, GA
511 As of 2025

Milton Keynes, United Kingdom
 

Framingham, MA
 
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FullStory Competitors (113)

One of FullStory’s 113 competitors is Countly, a Accelerator/Incubator Backed company based in Milton Keynes, United Kingdom.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Countly Accelerator/Incubator Backed Milton Keynes, United Kingdom
Applause Private Equity-Backed Framingham, MA
Trymata Corporate Backed or Acquired Redwood City, CA
Quantum Metric Venture Capital-Backed Colorado Springs, CO
Userlytics Corporation Miami, FL
You’re viewing 5 of 113 competitors. Get the full list »

FullStory Patents

FullStory Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-D1006824-S1 Display panel portion with graphical user interface Active 01-Nov-2021
US-11121883-B1 Protecting user privacy in playback of user sessions Active 18-Mar-2020
US-11711223-B1 Protecting user privacy in playback of user sessions Active 18-Mar-2020
US-20210067492-A1 Protecting user privacy in user interface data collection for native applications Inactive 28-Aug-2019
AU-2020335869-A1 Protecting user privacy in user interface data collection for native applications Pending 28-Aug-2019 G06F21/6245
To view FullStory’s complete patent history, request access »

FullStory Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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FullStory Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds
Accel Venture Capital Minority
Plug and Play Tech Center Accelerator/Incubator Minority
Voyager Capital Venture Capital Minority
Bryant Stibel Venture Capital Minority
Permira PE/Buyout Minority
You’re viewing 5 of 16 investors. Get the full list »

FullStory FAQs

  • When was FullStory founded?

    FullStory was founded in 2014.

  • Where is FullStory headquartered?

    FullStory is headquartered in Atlanta, GA.

  • What is the size of FullStory?

    FullStory has 511 total employees.

  • What industry is FullStory in?

    FullStory’s primary industry is Business/Productivity Software.

  • Is FullStory a private or public company?

    FullStory is a Private company.

  • What is FullStory’s current revenue?

    The current revenue for FullStory is .

  • How much funding has FullStory raised over time?

    FullStory has raised $199M.

  • Who are FullStory’s investors?

    Accel, Plug and Play Tech Center, Voyager Capital, Bryant Stibel, and Permira are 5 of 16 investors who have invested in FullStory.

  • Who are FullStory’s competitors?

    Countly, Applause, Trymata, Quantum Metric, and Userlytics are some of the 113 competitors of FullStory.

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