3 Birds Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 53

Employees

  • Latest Deal Type
  • M&A

3 Birds General Information

Description

Provider of SaaS-based marketing, analytics, and consumer engagement solutions designed to help in lead generation and retention for the automotive industry. The company's software applies business intelligence across the customer journey and vehicle lifecycle to anticipate and nurture interest in purchase intent, enabling automotive dealers to increase the effectiveness of their marketing efforts and help accelerate sales, services, and customer engagement and acquisition.

Contact Information

Website
www.3birds.net
Formerly Known As
Firefly Media
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1011 South Hamilton Road
  • Suite 300
  • Chapel Hill, NC 27517
  • United States
+1 (877)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Digital Air Strike
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 1011 South Hamilton Road
  • Suite 300
  • Chapel Hill, NC 27517
  • United States
+1 (877)

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3 Birds Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 06-Jun-2023 Completed Generating Revenue
5. Later Stage VC 23-Sep-2017 Completed Generating Revenue
4. Debt - General 27-Dec-2016 Completed Generating Revenue
3. Debt - General 30-Sep-2015 Completed Generating Revenue
2. Early Stage VC 31-Oct-2013 $328K $328K Completed Generating Revenue
1. Debt - General 29-Oct-2012 Completed Generating Revenue
To view 3 Birds’s complete valuation and funding history, request access »

3 Birds Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of SaaS-based marketing, analytics, and consumer engagement solutions designed to help in lead generation and r
Business/Productivity Software
Chapel Hill, NC
53 As of 2023

Buffalo Grove, IL
 

Toronto, Canada
 
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3 Birds Competitors (65)

One of 3 Birds’s 65 competitors is Affinitiv, a Private Equity-Backed company based in Buffalo Grove, IL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Affinitiv Private Equity-Backed Buffalo Grove, IL
Influitive Formerly VC-backed Toronto, Canada
Dealertrack Corporate Backed or Acquired New Hyde Park, NY
PureCars Technologies Private Equity-Backed Atlanta, GA
Act-On Software Venture Capital-Backed Portland, OR
You’re viewing 5 of 65 competitors. Get the full list »

3 Birds Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

3 Birds Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20130232014-A1 Systems and methods for improving business visibility on internet search engine results pages Inactive 02-Sep-2011

3 Birds Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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3 Birds Former Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
BLH Venture Partners Venture Capital Minority
To view 3 Birds’s complete investors history, request access »

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3 Birds FAQs

  • When was 3 Birds founded?

    3 Birds was founded in 2009.

  • Where is 3 Birds headquartered?

    3 Birds is headquartered in Chapel Hill, NC.

  • What is the size of 3 Birds?

    3 Birds has 53 total employees.

  • What industry is 3 Birds in?

    3 Birds’s primary industry is Business/Productivity Software.

  • Is 3 Birds a private or public company?

    3 Birds is a Private company.

  • What is 3 Birds’s current revenue?

    The current revenue for 3 Birds is .

  • How much funding has 3 Birds raised over time?

    3 Birds has raised $1.09M.

  • Who are 3 Birds’s investors?

    BLH Venture Partners has invested in 3 Birds.

  • Who are 3 Birds’s competitors?

    Affinitiv, Influitive, Dealertrack, PureCars Technologies, and Act-On Software are some of the 65 competitors of 3 Birds.

  • When was 3 Birds acquired?

    3 Birds was acquired on 06-Jun-2023.

  • Who acquired 3 Birds?

    3 Birds was acquired by Digital Air Strike.

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