Decibel Insight Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 26

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $154M

Decibel Insight General Information

Description

Developer of customer experience analytics platform built to understand how customers interact and behave online. The company's tool analyses users' behavior on websites and applications leveraging machine learning algorithms and offers features including heatmaps, session replay, form analytics, detailed data visualizations and alerts, enabling businesses to measure and optimize the customer experience across every digital touchpoint.

Contact Information

Website
www.decibel.com
Formerly Known As
Etchingham Holdings
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 3rd Floor
  • 1 Ashley Road, Cheshire
  • Altrincham WA14 2DT
  • England, United Kingdom
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
IT Consulting and Outsourcing
Acquirer
Medallia
Vertical(s)
Marketing Tech, Artificial Intelligence & Machine Learning, TMT
Corporate Office
  • 3rd Floor
  • 1 Ashley Road, Cheshire
  • Altrincham WA14 2DT
  • England, United Kingdom

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Decibel Insight Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 12-Mar-2021 $154M Completed Generating Revenue
5. Later Stage VC 12-Mar-2021 Completed Generating Revenue
4. Debt - General Completed Generating Revenue
3. Later Stage VC (Series B) 28-May-2020 Completed Generating Revenue
2. Later Stage VC $5M $13.8M Completed Generating Revenue
1. Early Stage VC (Series A) 25-Apr-2017 $8.8M $8.8M Completed Generating Revenue
To view Decibel Insight’s complete valuation and funding history, request access »

Decibel Insight Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Ordinary
Ordinary
Ordinary
Series B Preference
Series B Preference 3,281,260 $0.013929 $5.85 $5.85 1x $5.85 16.53%
Series A Preference 3,213,447 $0.013929 $2.82 $2.82 1x $2.82 16.19%
To view Decibel Insight’s complete cap table history, request access »

Decibel Insight Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of customer experience analytics platform built to understand how customers interact and behave online. The co
Media and Information Services (B2B)
Altrincham, United Kingdom
26 As of 2023

Singapore, Singapore
 

San Francisco, CA
 
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Decibel Insight Competitors (25)

One of Decibel Insight’s 25 competitors is Trakomatic, a Venture Capital-Backed company based in Singapore, Singapore.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Trakomatic Venture Capital-Backed Singapore, Singapore
Mixpanel Venture Capital-Backed San Francisco, CA
Lucky Orange Formerly Accelerator/Incubator backed Overland Park, KS
Mouseflow Private Equity-Backed Copenhagen, Denmark
Lookback Venture Capital-Backed Santa Cruz, CA
You’re viewing 5 of 25 competitors. Get the full list »

Decibel Insight Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Decibel Insight Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds
Eight Roads Corporate Venture Capital Minority
Molten Ventures Venture Capital Minority
Perwyn Advisors PE/Buyout Minority
Ventureforgood Other Minority
To view Decibel Insight’s complete investors history, request access »

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Decibel Insight FAQs

  • When was Decibel Insight founded?

    Decibel Insight was founded in 2013.

  • Where is Decibel Insight headquartered?

    Decibel Insight is headquartered in Altrincham, United Kingdom.

  • What is the size of Decibel Insight?

    Decibel Insight has 26 total employees.

  • What industry is Decibel Insight in?

    Decibel Insight’s primary industry is Media and Information Services (B2B).

  • Is Decibel Insight a private or public company?

    Decibel Insight is a Private company.

  • What is the current valuation of Decibel Insight?

    The current valuation of Decibel Insight is .

  • What is Decibel Insight’s current revenue?

    The current revenue for Decibel Insight is .

  • How much funding has Decibel Insight raised over time?

    Decibel Insight has raised $54.7M.

  • Who are Decibel Insight’s investors?

    Eight Roads, Molten Ventures, Perwyn Advisors, and Ventureforgood have invested in Decibel Insight.

  • Who are Decibel Insight’s competitors?

    Trakomatic, Mixpanel, Lucky Orange, Mouseflow, and Lookback are some of the 25 competitors of Decibel Insight.

  • When was Decibel Insight acquired?

    Decibel Insight was acquired on 12-Mar-2021.

  • Who acquired Decibel Insight?

    Decibel Insight was acquired by Medallia.

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