ObservePoint Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Private

  • Employees
  • 86

Employees

  • Latest Deal Type
  • Series B1

  • Latest Deal Amount
  • $5.7M

  • Investors
  • 7

ObservePoint General Information

Description

Developer of enterprise data quality management software designed to offer online data quality assurance services. The company's platform validates data collection from analytics, advertising tags, tag management systems, and other data collectors automatically to report data loss, inflation, and leakage to web analytics managers and stakeholders, enabling enterprise organizations to resolve significant obstacles in data-driven decision-making.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 2100 West Pleasant Grove Boulevard
  • Suite 300
  • Pleasant Grove, UT 84062
  • United States
+1 (801)
Primary Industry
Business/Productivity Software
Other Industries
Database Software
Vertical(s)
Corporate Office
  • 2100 West Pleasant Grove Boulevard
  • Suite 300
  • Pleasant Grove, UT 84062
  • United States
+1 (801)

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ObservePoint Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Later Stage VC (Series B1) 06-Nov-2021 $5.7M Completed Generating Revenue
4. Debt - PPP 27-Apr-2020 Completed Generating Revenue
3. Later Stage VC (Series B1) 01-Jul-2018 Completed Generating Revenue
2. Later Stage VC (Series B) 13-Dec-2016 $19M $25.5M Completed Generating Revenue
1. Later Stage VC (Series A) 01-Sep-2014 $6.51M $6.51M Completed Generating Revenue
To view ObservePoint’s complete valuation and funding history, request access »

ObservePoint Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B1 Prime
Series B1
Series B 14,703,834 $0.001000 $1.32 $1.32 1x $1.32 28.42%
Series A 6,513,777 $0.001000 $1 $1 1x $1 12.59%
To view ObservePoint’s complete cap table history, request access »

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Exit Type

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ObservePoint Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of enterprise data quality management software designed to offer online data quality assurance services. The c
Business/Productivity Software
Pleasant Grove, UT
86 As of 2026

Atlanta, GA
 

Miami, FL
 
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ObservePoint Competitors (32)

One of ObservePoint’s 32 competitors is FullStory, a Venture Capital-Backed company based in Atlanta, GA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
FullStory Venture Capital-Backed Atlanta, GA
Userlytics Corporation Miami, FL
Nuonic Corporate Backed or Acquired Kingscliff, Australia
Quantum Metric Venture Capital-Backed Colorado Springs, CO
Crayon Venture Capital-Backed Singapore, Singapore
You’re viewing 5 of 32 competitors. Get the full list »

ObservePoint Patents

ObservePoint Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-12254050-B2 Origin detection for website cookies Active 09-Jun-2023
US-20240411823-A1 Origin detection for website cookies Active 09-Jun-2023
GB-201817983-D0 Providing reporting and analysis for campaign-driven messages and websites Inactive 03-Nov-2017
GB-202005335-D0 Providing reporting and analysis for campaign-driven messages and websites Inactive 03-Nov-2017
GB-2569867-A Providing reporting and analysis for campaign-driven messages and websites Inactive 03-Nov-2017 G06Q30/0242
To view ObservePoint’s complete patent history, request access »

ObservePoint Signals

Growth Rate

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Growth
Weekly Growth

Size Multiple

Median
Size Multiple

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ObservePoint Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Frazier VC Venture Capital Minority
Wags Capital Asset Manager Minority
BYU Cougar Capital Venture Capital Minority
Mercato Partners Growth/Expansion Minority
Album VC Venture Capital Minority
You’re viewing 5 of 7 investors. Get the full list »

ObservePoint Acquisitions (1)

ObservePoint’s most recent deal was a Merger/Acquisition with Strala (Utah). The deal was made on 10-Feb-2020.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Strala (Utah) 10-Feb-2020 Merger/Acquisition Business/Productivity Software
To view ObservePoint’s complete acquisitions history, request access »

ObservePoint FAQs

  • When was ObservePoint founded?

    ObservePoint was founded in 2007.

  • Where is ObservePoint headquartered?

    ObservePoint is headquartered in Pleasant Grove, UT.

  • What is the size of ObservePoint?

    ObservePoint has 86 total employees.

  • What industry is ObservePoint in?

    ObservePoint’s primary industry is Business/Productivity Software.

  • Is ObservePoint a private or public company?

    ObservePoint is a Private company.

  • What is the current valuation of ObservePoint?

    The current valuation of ObservePoint is .

  • What is ObservePoint’s current revenue?

    The current revenue for ObservePoint is .

  • How much funding has ObservePoint raised over time?

    ObservePoint has raised $34.2M.

  • Who are ObservePoint’s investors?

    Frazier VC, Wags Capital, BYU Cougar Capital, Mercato Partners, and Album VC are 5 of 7 investors who have invested in ObservePoint.

  • Who are ObservePoint’s competitors?

    FullStory, Userlytics, Nuonic, Quantum Metric, and Crayon are some of the 32 competitors of ObservePoint.

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