Strala (Utah) Overview

  • Year Founded
  • 2017

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

Strala (Utah) General Information

Description

Developer of a SaaS platform designed to unify and manage tracking codes, metadata and tracking URLs. The company's platform offers a centralized, purpose-built SaaS platform that manages the end-to-end process of standardizing, creating, integrating, automating and deploying tracking and metadata across all platforms, enabling marketing professionals to expand insights into customer interactions and behavior across channels, content and other custom attributes.

Contact Information

Website
www.strala.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 2901 West Bluegrass Boulevard
  • Suite 410
  • Lehi, UT 84043
  • United States
+1 (385)
Primary Industry
Business/Productivity Software
Acquirer
ObservePoint
Vertical(s)
Big Data, SaaS, Marketing Tech, TMT
Corporate Office
  • 2901 West Bluegrass Boulevard
  • Suite 410
  • Lehi, UT 84043
  • United States
+1 (385)

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Strala (Utah) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Merger/Acquisition 10-Feb-2020 Completed Generating Revenue
1. Early Stage VC 30-Aug-2018 Completed Startup
To view Strala (Utah)’s complete valuation and funding history, request access »

Strala (Utah) Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds
Album VC Venture Capital Minority
Lightspeed Venture Partners Venture Capital Minority
Pelion Venture Partners Venture Capital Minority
Run Ventures Venture Capital Minority
SVB Financial Group Corporation Minority
To view Strala (Utah)’s complete investors history, request access »

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Strala (Utah) FAQs

  • When was Strala (Utah) founded?

    Strala (Utah) was founded in 2017.

  • Where is Strala (Utah) headquartered?

    Strala (Utah) is headquartered in Lehi, UT.

  • What industry is Strala (Utah) in?

    Strala (Utah)’s primary industry is Business/Productivity Software.

  • Is Strala (Utah) a private or public company?

    Strala (Utah) is a Private company.

  • What is Strala (Utah)’s current revenue?

    The current revenue for Strala (Utah) is .

  • How much funding has Strala (Utah) raised over time?

    Strala (Utah) has raised $8M.

  • Who are Strala (Utah)’s investors?

    Album VC, Lightspeed Venture Partners, Pelion Venture Partners, Run Ventures, and SVB Financial Group have invested in Strala (Utah).

  • When was Strala (Utah) acquired?

    Strala (Utah) was acquired on 10-Feb-2020.

  • Who acquired Strala (Utah)?

    Strala (Utah) was acquired by ObservePoint.

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